From Social Proof to Parasocial Proof: How Podcasts Provide the Scaffolding for Social Campaigns
New data from Sounds Profitable about how podcasts influence action could also suggest a symbiotic relationship with social media. Written and narrated by Tom Webster Edited by Bryan Barletta and Gavi...
6 Aug 20259min
Ofcom Podcast Listenership, Spotify's Price Increase, & More
Today in the business of podcasting: Ofcom has new UK listenership numbers, Spotify is raising its price in overseas markets, reactions to Bloomberg's Wondery closure article, and Xiaomi unveils new o...
5 Aug 20256min
Wondery to Fold into Audible, SiriusXM Podcasting Growth, & More
Today in the business of podcasting: Wondery podcast studio is shutting down, the Corporation for Public Broadcasting is shutting down, SiriusXM reports healthy podcast growth in Q2, and why most Amer...
4 Aug 20256min
Spotify Hypes Audiobooks, Podcast Ads Drive Action, & More
This week in the business of podcasting: Sounds Profitable has a new study focusing on how podcast audiences drive action, Magellan AI has a chart of their top movers and shakers in the podcast ad wor...
1 Aug 202510min
Toyota's Podcast $pend, Audio Fiction Incubating New IP, & More
Today in the business of podcasting: Magellan AI has their June top spenders report, how influencer marketing has evolved over H1, TikTok to track audiences after they click out of the app, and podcas...
31 Jul 20256min
Podcast Ads Drive Action, Local Radio Reporting Returning, & More
Today in the business of podcasting: Sounds Profitable has published a new report called Driving to Action, Andreessen Horowitz is looking to pay $400k to build out a podcast network, how broadcasters...
30 Jul 20256min
Spotify Hypes Audiobooks, Overwhelming Ad Load, & More
Today in the business of podcasting: Spotify promotes audiobook listening with music language, a Reddit thread on /r/podcasts strikes up conversations about egregious pre-rolls, why settle for likes w...
29 Jul 20256min
Comedy as a PR Tool, U.S. Tops Acast Q2 Markets, & More
Today in the business of podcasting: Acast crosses milestone with the U.S. becoming their highest-contributing single podcast market, Maximum Effort produces a satirical comedy ad for Astronomer, and ...
28 Jul 20255min
