Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Episoder(967)

Marketing 🎮 w/ Podcasts, Spotify Expands Partner Program, & More

Marketing 🎮 w/ Podcasts, Spotify Expands Partner Program, & More

Here's what you need to know for this week in the business of podcasting: YouTube updates view counts, Spotify's Partner Program expands its reach, and why Gen Z is moving away from TV.Find links to e...

27 Mar 20254min

Podcasting's Growth in Japan, Acast Grows in AU, & More

Podcasting's Growth in Japan, Acast Grows in AU, & More

Here's what you need to know for this week in the business of podcasting: a new podcasting report from Japan, Acast invests in Australia, and RSS is updating its distribution.Find links to every artic...

26 Mar 20252min

India Invests in Influencers, 4th Signal Awards Open, & More

India Invests in Influencers, 4th Signal Awards Open, & More

Here's what you need to know for this week in the business of podcasting: India is investing in influencers, open ad auctions bleed money, and the 4th annual Signal awards are open.Find links to every...

25 Mar 20253min

What Counts as an Apple ▶️, Gen Z Video Podcast Survey, & More

What Counts as an Apple ▶️, Gen Z Video Podcast Survey, & More

Here's what you need to know for this week in the business of podcasting: how audio and video data gets combined, gen Z and video podcasts, and YouTube's new ad test.Find links to every article mentio...

24 Mar 20256min

The Saab 900 & Podcasting, Podcasting Super Spenders, & More

The Saab 900 & Podcasting, Podcasting Super Spenders, & More

Here's what you need to know for this week in the business of podcasting: how podcasting can stay special, getting the full picture with podcast data, and how super fans spend.Find links to every arti...

21 Mar 20259min

Wondery Report 🔎 Podcast Fandom, Creators Supporting Smaller Comrades, & More

Wondery Report 🔎 Podcast Fandom, Creators Supporting Smaller Comrades, & More

Here's what you need to know for today in the business of podcasting: ten years of Amplifi, the growth of podcast fandom, and creators lift all ships.Find links to every article mentioned and the full...

20 Mar 20254min

Gen Z Streams Together, YT Upgrades Android 📺 Podcasts, & More

Gen Z Streams Together, YT Upgrades Android 📺 Podcasts, & More

Here's what you need to know for today in the business of podcasting: the debate around ads on streaming, YouTube ads a Podcast tab, and the house of insights.Find links to every article mentioned and...

19 Mar 20253min

A Real Saab Story About Podcasting

A Real Saab Story About Podcasting

As podcasting veers towards becoming a subgenre of video rather than a thriving audio industry, Tom Webster looks back at an example of what happens when you strip everything unique off a beloved icon...

19 Mar 20259min

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