Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Episoder(968)

A Real Saab Story About Podcasting

A Real Saab Story About Podcasting

As podcasting veers towards becoming a subgenre of video rather than a thriving audio industry, Tom Webster looks back at an example of what happens when you strip everything unique off a beloved icon...

19 Mar 20259min

ABC Invests in True Crime, Integrated AI Podcast Segments, & More

ABC Invests in True Crime, Integrated AI Podcast Segments, & More

Here's what you need to know for today in the business of podcasting: ad forecast revisions, no escape from AI, and behind the YouTube curtain.Find links to every article mentioned and the full write-...

18 Mar 20254min

Super Spenders in Audio, Podcasters vs. Influencers, & More

Super Spenders in Audio, Podcasters vs. Influencers, & More

Here's what you need to know for today in the business of podcasting: super fans are super spenders, podcasters vs influencers, and YouTube shorts grow further.Find links to every article mentioned an...

17 Mar 20254min

Brand Fans Promote Podcasting, SXSW 2025 Recap, & More

Brand Fans Promote Podcasting, SXSW 2025 Recap, & More

Here's what you need to know for this week in the business of podcasting: how brand fans listen, making podcasts stickier, and the creator economy at SXSW.Find links to every article mentioned and the...

14 Mar 20259min

Podcasting 3.0

Podcasting 3.0

The industry has come a long way, but the podcast consumption experience hasn’t and is starting to show why we need a more ‘one button experience’ if we want to grow the audience pool. Written and nar...

13 Mar 202513min

Podcasting's ➡️ Problem, Bundling Subscriptions, & More

Podcasting's ➡️ Problem, Bundling Subscriptions, & More

Here's what you need to know for today in the business of podcasting: commercial audio reaches critical mass, the power of branded podcasts, and ad supported streaming.Find links to every article ment...

13 Mar 20255min

Video Influencer Upfronts, Spotify Producing Audiobooks, & More

Video Influencer Upfronts, Spotify Producing Audiobooks, & More

Here's what you need to know for today in the business of podcasting: the left's rise in political podcasting, audiobook publishing from Spotify, and YouTube usage drops.Find links to every article me...

12 Mar 20254min

Content Creators x SXSW, Complications of True Crime, & More

Content Creators x SXSW, Complications of True Crime, & More

Here's what you need to know for today in the business of podcasting: the creator economy at SXSW, Crime Junkie's controversy, and audio layoffs.Find links to every article mentioned and the full writ...

11 Mar 20255min

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