Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(1049)

Gemini Now Sees Instagram, IAB Tech Lab AI Scraping Initiative, & More

Gemini Now Sees Instagram, IAB Tech Lab AI Scraping Initiative, & More

Today in the business of podcasting: Google is now indexing Instagram, Ausha's Jennfer Han talks about a recent BBC Studios case study, Digiday looks at the creator industrial complex, and IAB Tech La...

15 Jul 20255min

Audioboom's Q2, Video Podcasts Drive Hollywood Jobs, & More

Audioboom's Q2, Video Podcasts Drive Hollywood Jobs, & More

Today in the business of podcasting: Audioboom posts profit in Q2, CMOs seek stability and cutting out the middleman with content creator marketing, and the LA Times covers the burgeoning video produc...

14 Jul 20254min

YouTube Restricting Reuploads, Retaining Podcasting's Spark, & More

YouTube Restricting Reuploads, Retaining Podcasting's Spark, & More

This week in the business of podcasting:  There's preservationists who want to save the soul of podcasting, there's growth advocates that welcome the YouTubeifiaction of podcasts. Tom Webster argues b...

11 Jul 20259min

Preserving Podcasting's Spark, Stopping Slop Content, & More

Preserving Podcasting's Spark, Stopping Slop Content, & More

Today in the business of podcasting: how podcasting can preserve its spark whiel growing into video, how Alityu ended up on screen at WWDC, YouTube's preparing to crack down on reuploaded/generated co...

10 Jul 20257min

Managing Many Metrics, The Podcast Exchange Restructuring, & More

Managing Many Metrics, The Podcast Exchange Restructuring, & More

Today in the business of podcasting: The Streaming Wars looks at how "watch hours" can be turned into a valuable metric, The Podcast Exchange announces it is filing a Notion of Intention in Canadian b...

9 Jul 20255min

The Podcast Preservation Paradox

The Podcast Preservation Paradox

Preservationists fear video stealing podcasting’s soul, growth advocates celebrate YouTube driving more to the medium. Thing is, they’re both right. Written and narrated by Tom Webster Edited by Bryan...

9 Jul 202512min

India's Podcasting Boom, Spotify Returns Pod.Link, & More

India's Podcasting Boom, Spotify Returns Pod.Link, & More

Today in the business of podcasting: podcasting is booming in India, Moonbug has a study into how parents consume ad-supported media, Spotify is giving pod.link back to its original developer, an expl...

8 Jul 20256min

Amazon x Roku, Spotify Upgrades Car Listening, & More

Amazon x Roku, Spotify Upgrades Car Listening, & More

Today in the business of podcasting: Amazon's DSP is selling Roku inventory, a case study of a podcast that lowered downloads but upped audience engagement, Spotify Jam has been updated in Android Aut...

7 Jul 20255min

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