Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Episoder(968)

Free SXSW Podcasting Panel 🔊, Wondery's FAST Podcast Moves, & More

Free SXSW Podcasting Panel 🔊, Wondery's FAST Podcast Moves, & More

Here's what you need to know for this week in the business of podcasting: free session audio from SXSW, podcast ads are safe from tariffs, and where the left and right are going in podcasting.Find lin...

10 Mar 20255min

🔎 Podcasting @ SXSW, Efficient Smaller Podcasts, & More

🔎 Podcasting @ SXSW, Efficient Smaller Podcasts, & More

Here's what you need to know for this week in the business of podcasting: podcasting takes Texas, diving into the News podcast listener, and what to do with your audience data.Find links to every arti...

7 Mar 20259min

Podcasting @ SXSW, How to Use Surveys, & More

Podcasting @ SXSW, How to Use Surveys, & More

Here's what you need to know for today in the business of podcasting: podcasting takes Texas, diving into the News podcast listener, and what to do with your audience data.Find links to every article ...

6 Mar 20256min

Are Podcasters Influencers? AdOps Takes Center Stage, & More

Are Podcasters Influencers? AdOps Takes Center Stage, & More

Here's what you need to know for today in the business of podcasting: grading Spotify's pivot to video, highlighting AdOps in a new podcast, and building from the influencer playbook.Find links to eve...

5 Mar 20254min

The Three Most Important Statistics about News Podcast Listeners

The Three Most Important Statistics about News Podcast Listeners

Tom Webster highlights actionable takeaways from Sounds Profitable’s latest research. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Sounds Profitable: Narrated Articles is a...

5 Mar 20256min

Small Podcasts Drive Traffic, News Audiences ❤️ Video, & More

Small Podcasts Drive Traffic, News Audiences ❤️ Video, & More

Here's what you need to know for today in the business of podcasting: Joe Rogan's decline, inside news podcast listeners, and new developments in immersive audio.Find links to every article mentioned ...

4 Mar 20255min

Advertisers 🧱 The Oscars, Podcasting OK in UK, & More

Advertisers 🧱 The Oscars, Podcasting OK in UK, & More

Here's what you need to know for today in the business of podcasting: a MIDAS report, cost-cutting in podcasting, and advertisers block the Oscars.Find links to every article mentioned and the full wr...

3 Mar 20257min

🔎 News Podcast Listeners, Looking @ On Air Fest 2025, & More

🔎 News Podcast Listeners, Looking @ On Air Fest 2025, & More

Here's what you need to know for this week in the business of podcasting: a look at the News podcast listener, reviewing On Air Fest 2025, and solving subscriber churn. Find links to every article men...

28 Feb 202510min

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