Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(1049)

Lessons from Cannes, Covering Demos w. Podcasting, & More

Lessons from Cannes, Covering Demos w. Podcasting, & More

This week in the business of podcasting: the power of Health & Wellness and Self-Improvement podcast consumers, how podcasting can cover demographic blind spots, lessons from Cannes Lions, and YouTube...

27 Jun 202510min

Purpose-Driven Podcasting, Spotify Eyes YouTubers, & More

Purpose-Driven Podcasting, Spotify Eyes YouTubers, & More

Today in the business of podcasting: unlocking the power of purpose-driven podcasting, how podcasting can cover demographic blind spots, non-podcast video on Spotify, and how indie agencies are compet...

26 Jun 20257min

Germany's Podcast Demographics, How YouTube's Algorithm Works (Kinda), & More

Germany's Podcast Demographics, How YouTube's Algorithm Works (Kinda), & More

Today in the business of podcasting: YouTube is a great place for podcasters to get visibility but not necessarily the perfect fit for every podcast, companies weigh in on the Spotify Partner Program ...

25 Jun 20258min

Podcasts on Smart TVs, Attention-Getting Audio, & More

Podcasts on Smart TVs, Attention-Getting Audio, & More

Today in the business of podcasting: what podcasting gets right about attention, smart TVs rise the second-most-used device to consume podcasts, Crunchyroll has a new companion podcast produced with S...

24 Jun 20258min

How Podcasts Covered Hard News, Canadian Podcasters Lobby Gov't, & More

How Podcasts Covered Hard News, Canadian Podcasters Lobby Gov't, & More

This week in the business of podcasting: Influencers grab some spotlight at Cannes Lions, how news podcasts covered the breaking news of the U.S. bombing Iran over the weekend, two senators allege Spo...

23 Jun 20258min

Taking Podcasts on the Road, Lessons from Cannes, & More

Taking Podcasts on the Road, Lessons from Cannes, & More

This week in the business of podcasting: Tom Webster looks at the power of live events hold for podcasting, we look at news coming out of Cannes Lions, and things are looking up for digital audio goin...

20 Jun 202510min

Creators @ Cannes, Amazon's Prime Ad Load, & More

Creators @ Cannes, Amazon's Prime Ad Load, & More

Today in the business of podcasting: the under-utilized benefits of podcast live events, creators are in the conversation at Cannes, reducing risk as download popularity drops, Amazon has doubled thei...

18 Jun 20258min

Ads on WhatsApp, SiriusXM on MMM, & More

Ads on WhatsApp, SiriusXM on MMM, & More

Today in the business of podcasting: Audion and xpln.ai's report shows blending digital audio with in-video audio increrease brand recall and message recall, Reuters and the University of Oxford have ...

17 Jun 20257min

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