Sounds Profitable

This week in the business of podcasting: Taylor Swift debuted her new album's name and artwork on a podcast, a look at the resiliency of audio storytelling, Tom Webster reflects on the "video is every...

15 Aug 202511min

Today in the business of podcasting: the new Podscape is now here, Jen Moss writes about the decline of audio storytelling being exaggerated, Tom Webster reflects on podcasting's flexibility in the vi...

14 Aug 20256min

Today in the business of podcasting: Oxford Road has a new study on YouTube podcast ad lift, Taylor Swift's album announcement on a podcast is about to happen, marketers are finding podcasts ads rock ...

13 Aug 20257min

Despite what scary headlines may say, video and audio podcasting have a more symbiotic relationship than one might think.  Written and narrated by Tom Webster Edited by Bryan Barletta and Gavin Gaddis...

13 Aug 20256min

Today in the business of podcasting: sports podcasting has grown so much video podcasts are starting to look like independent TV studios, podcasting remains a bright spot of iHeartMedia's earnings cal...

12 Aug 20256min

Today in the business of podcasting: Age of Audio to be screened in the Sounds Profitable lounge @ Podcast Movement, how B2B startups are using podcast ads to grow, regulatory bodies in the UK argue Y...

11 Aug 20257min

This week in the business of podcasting: Amazon announces restructuring of Wondery, Spotify adds Audiobooks Plus add-on to US market, a look at podcasting's ability to plus-up social media ad buys, an...

8 Aug 20259min

Today in the business of podcasting: Tom Webster on how podcasts compliment social media marketing campaigns, video podcasting grows at Audioboom, and industry responses to Wondery's restructuring. Fi...

7 Aug 20256min