Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(1049)

YouTube's Place in Podcasting, Telling Stories with Pixels, & More

YouTube's Place in Podcasting, Telling Stories with Pixels, & More

This week in the business of podcasting: Tom Webster talks tracking pixels, Paul Riismandel talks YouTube's place in podcasting, Amazon adds private auctions to Prime Video, and Apple adds some new fe...

13 Jun 20258min

Mattresses and Metrics

Mattresses and Metrics

Tracking pixels are awesome at what they do, but like any tool there's also a way to misuse them and podcasting should remain conscious of that.  Written and narrated by Tom Webster Edited by Bryan Ba...

12 Jun 20259min

Spotify’s Rolling Out Transcripts, Podscribe Industry Rankings, & More

Spotify’s Rolling Out Transcripts, Podscribe Industry Rankings, & More

Today in a special episode of The Download we're covering nine stories rapid-fire in an "Oops, all Quick Hits" spectactular. As a result, you can find links to every piece mentioned here on SoundsProf...

12 Jun 20254min

2025 Audio Ad Forecast, YouTube's Place in Podcasting, & More

2025 Audio Ad Forecast, YouTube's Place in Podcasting, & More

Today in the business of podcasting: a more nuanced look at YouTube's place in podcasting, Australia's ad market, the global ad forecast, and how Google AI is impacting search traffic. Find links to e...

11 Jun 20255min

New Podcast Features @ WWDC, How a Podcast Promoted EuroMillions, & More

New Podcast Features @ WWDC, How a Podcast Promoted EuroMillions, & More

Today in the business of podcasting: Apple's announcements from WWDC, YouTube has backed off of removing videos via moderation, Acast boosted interestin EuroMillions with a podcast, and what the Creat...

10 Jun 20256min

Podcasting's Programmatic Future, How Podcasts Use Patreon, @ More

Podcasting's Programmatic Future, How Podcasts Use Patreon, @ More

Today in the business of podcasting: Sounds Profitable will be at Cannes Lions, Wondercraft co-founder Oskar Serrander explains Convo Mode using Convo Mode, Amazon adds private auctions to Prime Video...

9 Jun 20257min

Audiences Trust Podcasts, HLS Could Upgrade RSS, & More

Audiences Trust Podcasts, HLS Could Upgrade RSS, & More

This week in the business of podcasting: Sound Profitable's latest study shows podcasting trust is at an all-time high, HLS could be the future of RSS, and NPR's CEO writes an open letter to Congress ...

6 Jun 20258min

The Advertising Landscape, Australian Audio Engagement, & More

The Advertising Landscape, Australian Audio Engagement, & More

Today in the business of podcasting: Why podcasting's advertising advantage is bigger than we thought, The Trade Desk looks at audio's effectiveness in Australia, and Gartner has a new annual CMO surv...

5 Jun 20255min

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