Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Episoder(968)

Australian Audio Performance, Updating YouTube's Midrolls, & More

Australian Audio Performance, Updating YouTube's Midrolls, & More

Here's what you need to know for today in the business of podcasting: Aussie audio roundup, YouTube tweaks midroll, and indie agencies bet on tech.Find links to every article mentioned and the full wr...

27 Feb 20254min

Looking @ News Podcast Audiences, Combating Podcast Churn, & More

Looking @ News Podcast Audiences, Combating Podcast Churn, & More

Here's what you need to know for today in the business of podcasting: solving subscriber churn, ad click efficiency, and industry opportunities.Find links to every article mentioned and the full write...

26 Feb 20255min

Recapping On Air Fest 2025

Recapping On Air Fest 2025

Gavin Gaddis recaps their On Air Fest experience and reflects on the importance of carrying the flame for podcasting. Written and narrated by Gavin Gaddis Audio edited by Newton Schottelkotte Sounds ...

26 Feb 20259min

Performance ⚖️ Brand, Securing Authentic Celeb Partnerships, & More

Performance ⚖️ Brand, Securing Authentic Celeb Partnerships, & More

Here's what you need to know for today in the business of podcasting: the new Shorts ecosystem, the rise of alt measurement, and the evolution of brand partnerships.Find links to every article mention...

25 Feb 20253min

Podcast-Friendly YouTube Premium, Podcasts on BBC.com, & More

Podcast-Friendly YouTube Premium, Podcasts on BBC.com, & More

Here's what you need to know for today in the business of podcasting: YouTube's new tier, brand safety relevance, and big moves from the BBC.Find links to every article mentioned and the full write-up...

24 Feb 20254min

Potential Podcast Paywalls, Reading UK Ranker, & More

Potential Podcast Paywalls, Reading UK Ranker, & More

Here's what you need to know for this week in the business of podcasting: examining podcasting by zip codes, branded podcast performance and measuring that performance, and on Wondery and SirirusXM op...

21 Feb 20256min

📌 Podcast Popularity, Prepping for Video, & More

📌 Podcast Popularity, Prepping for Video, & More

Here's what you need to know for today in the business of podcasting: podcasts not prepping for video, what you listen to, and new Edison research.Find links to every article mentioned and the full wr...

20 Feb 20254min

Brands Bolstered by Podcasts, TV ♻️ Podcasting, & More

Brands Bolstered by Podcasts, TV ♻️ Podcasting, & More

Here's what you need to know for today in the business of podcasting: behind the branded podcast, opting out of podcast rankers, and podcast syndication.Find links to every article mentioned and the f...

19 Feb 20254min

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