Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(1049)

March Ad Spend 📈, SAG-AFTRA to Add Influencers, & More

March Ad Spend 📈, SAG-AFTRA to Add Influencers, & More

Today in the business of podcasting: Tom Webster writes about the intricacies of smart TV podcast consumers, US ad spend jumps nearly 8% in March, LinkedIn is courting content creators for video serie...

1 Mai 20256min

Conversations from Possible, Deloitte's Media Outlook, & More

Conversations from Possible, Deloitte's Media Outlook, & More

Today in the business of podcasting: Digiday reports from the first day of Possible in Miami, Deloitte charts media trends for this year, Paul Riismandel talks branded podcast content possibilities, a...

30 Apr 20255min

The Smart TV Factor: What Growing Connected TV Listening Means for Podcasting

The Smart TV Factor: What Growing Connected TV Listening Means for Podcasting

Smart TVs are increasingly popular tools for accessing podcasts, but what does that actually mean for the medium? Written by Tom Webster Edited by Gavin Gaddis Audio edited by Gavin Gaddis Hosted by S...

30 Apr 20258min

Digital Video Attracting Spend, UK Podcast Ad Growth, & More

Digital Video Attracting Spend, UK Podcast Ad Growth, & More

Today in the business of podcasting: Sound Insights founder Ben Robins reports from the Power of Podcasting Showcase, Spotify's Q1 earnings report is here, and the IAB has a new report on ad spend's g...

29 Apr 20253min

Selling Podcast Ads to Gaming, Spotify's Podcaster Pay, & More

Selling Podcast Ads to Gaming, Spotify's Podcaster Pay, & More

Today in the business of podcasting: how podcasting can get game marketing on board, Spotify's partner program payouts so far, and YouTube upped their Q1 ad revenue 10% year over year. For links to ev...

28 Apr 20255min

2024's Podcast Ad Revenue, Podcasting's Conversion Problem, & More

2024's Podcast Ad Revenue, Podcasting's Conversion Problem, & More

Essential news for this week in the business of podcasting: Tom Webster talks about stickier podcasting, podcast industry growth last year, Chrome's cancelled third-party cookie prompt, and video podc...

25 Apr 20257min

Making Podcasts Stickier, Global Podcast Listenership, & More

Making Podcasts Stickier, Global Podcast Listenership, & More

Today in the business of podcasting: building a full theater instead of just a stage, YouGov's data on global podcast listenership, Omny Studio's new benchmarks for 2024 podcast downloads, and Cumulus...

24 Apr 20256min

Podcasting's🌏Income, Chrome Cancels Pop-Up, & More

Podcasting's🌏Income, Chrome Cancels Pop-Up, & More

Essential news for today in the business of podcasting: Hernan Lopez discusses podcasting's global income, Google is not launching third party cookie permission promps, and a look at YouTube's cross-p...

23 Apr 20254min

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