Branded Content 📈 Revenue, Reconsidering Ad Creative, & More
Today in the business of podcasting: branded content rebounds as a top source of publisher revenue, a look into why ad creative is in decline, and Magellan AI's 2024 review + 2025 preview.Find links t...
22 Apr 20255min
Netflix 👀 Podcasters, IAB Ad Revenue Report, & More
Here's what you need to know for today in the business of podcasting: IAB's Internet Advertising Revenue Report shows strong growth, coverage of The Advertising Landscape, The New York Times looks at ...
21 Apr 20257min
IAB Upfront ➡️ September, Podcast Advertising's Utility & More
This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in televisi...
18 Apr 20258min
Podcast Ad Versatility, CTV Transparency Concerns, & More
Today in the business of podcasting: Podcast advertising's multimedia multitool functionality, CTV transparency a growing concern, and the rise of "link in bio" affiliate marketing. Find links to all ...
17 Apr 20254min
Podcasting: The Most Versatile Medium
The Advertising Landscape shows that not only is podcasting an option for advertisers, it's a rare multitool in a world of single-use options. Written by Tom Webster Edited by Gavin Gaddis Audio edit...
17 Apr 20255min
Podcasting's Advertising Landscape, 🌎Spotify Outage, & More
Today in the business of podcasting: The Advertiser Landscape is now here, Spotify experienced a global outage today, why YouTube podcast ads matter, 77% of companies have increased ther influencer sp...
16 Apr 20255min
Economic Expectations, an Autumnal Podcast Upfront, & More
Today in the business of podcasting: An interview with The Fantasy Footballers, creators rethink their revenue mix, the IAB has moved this year's Podcast Upfront, a look at parasocial relationship-cou...
15 Apr 20255min
Podcast Music Strikes, Young American Listening Habits, & More
Today in the business of podcasting: Podcasts caught in the crossfire of a legal spat with Spotify, publishers are relying less on total ad revenue as a measuring stick, tweens are hosting podcasts, y...
14 Apr 20257min
