Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(1049)

The Impact of Spotify Video, Nickelodeon x Starglow, & More

The Impact of Spotify Video, Nickelodeon x Starglow, & More

From this week in the business of podcasting: The Impact Spotify's Video Has on Publishers, Podscape Biannual Update is Coming and Submissions are Open, Why Podcasts Should Think Like a Network, and N...

11 Apr 20259min

Spotify Video Converting RSS, Podcasting's Fandom Boost, & More

Spotify Video Converting RSS, Podcasting's Fandom Boost, & More

Today in the business of podcasting: A look at the downsides to how Spotify handles video, Wondery looks at podcasting fandom power, and Libsyn looks back at themes throughout Evolutions by Podcast Mo...

10 Apr 20255min

Branded Podcast Clips 📈, Updating the Podscape, & More

Branded Podcast Clips 📈, Updating the Podscape, & More

Today in the business of podcasting: The Podscape is accepting submissions for the summer update, Audioboom posted their Q1 earnings, a clip from The Ramsey Show podcast made the top three branded Sho...

9 Apr 20255min

Effective 🎮 Audio Ads, Thinking Like a Network, & More

Effective 🎮 Audio Ads, Thinking Like a Network, & More

Today in the business of podcasting: Sounds Profitable launcehes Coworking segment, new Veritonic and Audiomob study looks at the efficacy of audio ads in mobile games, podcasting is asking the wrong ...

7 Apr 20257min

Defining "Podcast" for the Industry, Spotify's Ad Exchange, & More

Defining "Podcast" for the Industry, Spotify's Ad Exchange, & More

This week in the business of podcasting: Tom Webster talks about a popular data point being mis-represented, Dan granger debuts a new defintiion for "a podcast," Podnews publishes the results of their...

4 Apr 202510min

Podcasting's Report Card, Affiliate On the Rise, & More

Podcasting's Report Card, Affiliate On the Rise, & More

Today's essential news in the business of podcasting: Podnews published their annual report card for podcast hosts, IAB Australia notes the growth of affliate and partnership marketing, subscriptions ...

3 Apr 20256min

Defining the Podcast, Traffic vs. Audience, & More

Defining the Podcast, Traffic vs. Audience, & More

Today in the business of podcasting: Oxford Road publishes a new defintion for podcasting, Jeff Ulster looks at why Canadian podcast consumers gave podcasts a try in the first place, industry leaders ...

2 Apr 20254min

Podcasting and Spoken Word Discovery, 2025 Ambies Winners, & More

Podcasting and Spoken Word Discovery, 2025 Ambies Winners, & More

Today in the business of podcasting: Tom Webster debuts findings from the biggest study in podcast advertising efficacy in the U.S., Digiday looks at the potential of advertising downturn caused by hy...

1 Apr 20256min

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