Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(969)

Programmatic's 2024 Performance, YouTube's Podcasting Lead Continues, & More

Programmatic's 2024 Performance, YouTube's Podcasting Lead Continues, & More

Here's what you need to know for today in the business of podcasting: YouTube leads in podcast discovery, global ad spend tops 1 trillion, and the DOJ takes on tech again.Find links to every article m...

3 Des 20246min

Podcast Show London Tickets Live, Mobile Shopping on 🦃 Day & More

Podcast Show London Tickets Live, Mobile Shopping on 🦃 Day & More

Here's what you need to know for today in the business of podcasting: Spotify's video policy, mobile shopping trends, and podcasting's global promise.Find links to every article mentioned and the full...

2 Des 20244min

New Shows Grow in Triton Ranker, More Podcasting M&A, & More

New Shows Grow in Triton Ranker, More Podcasting M&A, & More

Here's what you need to know for today in the business of podcasting: some Thanksgiving-friendly quick hits from podcast news.Find links to every article mentioned and the full write-up here on Sounds...

26 Nov 20241min

Australian Podcast Ads Grow, 2025 Focus on SEO Spend, & More

Australian Podcast Ads Grow, 2025 Focus on SEO Spend, & More

Here's what you need to know for this week in the business of podcasting: podcasting growth in Australia, new M&R, and more SEO spend to come in 2025.Find links to every article mentioned and the full...

25 Nov 20242min

Audible on Amazon Music, Audio "vs" Video Podcasting, & More

Audible on Amazon Music, Audio "vs" Video Podcasting, & More

Here's what you need to know for this week in the business of podcasting: implications of Spotify for Creators, a report on video's rise in podcasting, and how brands are getting creative with podcast...

22 Nov 20249min

Looking @ Spotify's Video Pivot, Uptick in Gen-AI Sites, & More

Looking @ Spotify's Video Pivot, Uptick in Gen-AI Sites, & More

Here's what you need to know for today in the business of podcasting: Spotify for creators, AI sludge, and the rise of video podcasting.Find links to every article mentioned and the full write-up here...

21 Nov 20245min

Taking Podcast Research Global, Apple's Top Podcasts of 2024, & More

Taking Podcast Research Global, Apple's Top Podcasts of 2024, & More

Here's what you need to know for this week in the business of podcasting: layoffs in sports podcasting, redefining creativity in podcast ads, and Apple's top podcasts in 2024.Find links to every artic...

20 Nov 20244min

Audiobooks on Amazon Music, News Influencers Are Growing, & More

Audiobooks on Amazon Music, News Influencers Are Growing, & More

Here's what you need to know for this week in the business of podcasting: Amazon music has added Audible, a YouTube liaison opens up about the algorithm, and top podcast advertisers.Find links to ever...

19 Nov 20244min

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