Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(969)

Paying Video Podcasts w/ Watchtime, Facebook 🔜 Views

Paying Video Podcasts w/ Watchtime, Facebook 🔜 Views

Here's what you need to know for this week in the business of podcasting: Spotify pushes for more video, Facebook switches to views, and new FDA advertising standards.Find links to every article menti...

18 Nov 20244min

Podcasting 🤝 OOH, Spotify Launches Partnership, & More

Podcasting 🤝 OOH, Spotify Launches Partnership, & More

Here's what you need to know for this week in the business of podcasting: the new home of podcasting on Spotify, getting outside for podcasting, and an increase in mergers and acquisitions in Q3.Find ...

15 Nov 20247min

New Spotify Partnership Program, KANTAR Looks @ Podcast Ads, & More

New Spotify Partnership Program, KANTAR Looks @ Podcast Ads, & More

Here's what you need to know for this week in the business of podcasting: the new home of podcasting on Spotify, the effectiveness of podcast advertising, and Amazon slashes its U.S. spending.Find lin...

14 Nov 20244min

The Offline World

The Offline World

This week, Tom offers a section of his new book, The Audience Is Listening, on marketing in the “real world” Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker...

14 Nov 20246min

Spotify 📈 Q3, Influencer Blackouts are Over, & More

Spotify 📈 Q3, Influencer Blackouts are Over, & More

Here's what you need to know for today in the business of podcasting: Spotify's Q3 earnings report, infleuncer spending blocks from the election are over, M&A is up, and subscriptions are looking to b...

13 Nov 20244min

New Media Growth During Election, Podpage Debuts Survey Tool, & More

New Media Growth During Election, Podpage Debuts Survey Tool, & More

Here's what you need to know for this week in the business of podcasting: iHeart's third quarter, new media moves on, and Podpage's new listener survey.Find links to every article mentioned and the fu...

12 Nov 20244min

Audience Data on Podcast Discovery, Industry Tracking Changes, & More

Audience Data on Podcast Discovery, Industry Tracking Changes, & More

Here's what you need to know for this week in the business of podcasting: tracking podcast tracking, audio and video prime, and The Podscape is back.Find links to every article mentioned and the full ...

8 Nov 20248min

Asking Tough Brand Safety Qs, Defining Creator vs. Influencer, & More

Asking Tough Brand Safety Qs, Defining Creator vs. Influencer, & More

Here's what you need to know for today in the business of podcasting: the ad industry redefines influencing, big questions in brand safety, and The Podscape opens submissions.Find links to every artic...

7 Nov 20243min

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