Asking Tough Brand Safety Qs, Defining Creator vs. Influencer, & More
Here's what you need to know for today in the business of podcasting: the ad industry redefines influencing, big questions in brand safety, and The Podscape opens submissions.Find links to every artic...
7 Nov 20243min
Tracking Podcast Tracking, Super Bowl is Sold Out, & More
Here's what you need to know for today in the business of podcasting: the Super Bowl sells out, tracking podcast tracking, and lessons from advertising week.Find links to every article mentioned and t...
5 Nov 20244min
Issues with Third-Party Pod Tracking, SXM's Podcasting Q3, & More
Here's what you need to know for today in the business of podcasting: a new UK podcast ranker, Q3 earnings from SXM, and how marketing executives are prepping influencers for the election.Find links t...
4 Nov 20243min
Selling Podcasts with Curiosity, FTC Influencer Ad Crackdown, & More
Here's what you need to know for this week in the business of podcasting: new FTC crackdowns on false advertising, better podcast marketing, and shoppers are starting holiday prep earlier.Find links t...
1 Nov 20247min
New IAB Guide to Selling Podcasting, Inspiring Curiosity in Podcasts, & More
Here's what you need to know for today in the business of podcasting: the curiosity gap and now to cross it, getting audio and podcasting on your brand's media plan, and what emotion AI can do for adv...
31 Okt 20244min
Better Podcast Marketing and The Curiosity Gap
It’s one thing to use generic descriptions to explain a song or podcast, but there’s power in creating curiosity with a recommendation. Written and narrated by Tom Webster Audio edited by Newton Schot...
31 Okt 20249min
Acast on the Podcast Pulse, False Endorsement Law Arrives, & More
Here's what you need to know for today in the business of podcasting: a new FTC law cracks down, podcasting advertising transcends audio, and why Prime Day could be different this year.Find links to e...
30 Okt 20244min
New Sonic Branding Report, Influencer Marketing's Political 🧳, & More
Here's what you need to know for today in the business of podcasting: a report card on beauty brands, why influencer marketing has gotten risky, and new partnerships.Find links to every article mentio...
29 Okt 20242min
