Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(970)

Podcast Socials Drive Watch Time, Consumer Election Anticipation, & More

Podcast Socials Drive Watch Time, Consumer Election Anticipation, & More

Here's what you need to know for today in the business of podcasting: a report on podcast watch time, how to get your podcast on platform lists, and election anxieties drive consumer purchasing.Find l...

28 Okt 20244min

[Feed Drop] From Competitors to Partners: The Story Behind the Industry's Biggest Union

[Feed Drop] From Competitors to Partners: The Story Behind the Industry's Biggest Union

This week Bryan Barletta guested on the Media Roundtable podcast, here's the episode! Original description for the episode is as follows: The Media Roundtable is back! This week, we're making waves in...

25 Okt 202433min

Spotify's Ad Exchange, Insignia Buys Veritone One + Oxford Road, & More

Spotify's Ad Exchange, Insignia Buys Veritone One + Oxford Road, & More

Here's what you need to know for this week in the business of podcasting: video's role in podcast discovery, new acquisitions in podcast tech, and spotify's new SAX.Find links to every article mention...

25 Okt 20248min

UK Digital Listening Up, Spotify Launches Podcast Auto-Mod, & More

UK Digital Listening Up, Spotify Launches Podcast Auto-Mod, & More

Here's what you need to know for this week in the business of podcasting: does video drive discovery, digital listening continues to grow, and the MMM debate.Find links to every article mentioned and ...

24 Okt 20245min

Spotify Launches 🎷, Podcast Live Show Promotes Literacy, & More

Spotify Launches 🎷, Podcast Live Show Promotes Literacy, & More

Here's what you need to know for this week in the business of podcasting: Spotify Ad Exchange, how agencies are using GenAi, and why streaming services are being bundled with your groceries.Find links...

23 Okt 20243min

Does Video Drive Discovery? Audio and Video Podcast Consumers in 2024, Part Two

Does Video Drive Discovery? Audio and Video Podcast Consumers in 2024, Part Two

Even when looking at audiences who are ride-or-die for audio podcasts, video plays a key role in the modern podcast discovery process. Written and narrated by Tom Webster Audio edited by Newton Schott...

23 Okt 20248min

Insignia Buys Veritone One/Oxford Road, Top Sept. Podcast Spenders, & More

Insignia Buys Veritone One/Oxford Road, Top Sept. Podcast Spenders, & More

Here's what you need to know for this week in the business of podcasting: new acquisitions, Americans warm up to advertising, and the top spenders in podcast advertising.Find links to every article me...

22 Okt 20244min

Amazon's Audio Generator, DoubleVerify ✔️ Spotify Video Ads, & More

Amazon's Audio Generator, DoubleVerify ✔️ Spotify Video Ads, & More

Here's what you need to know for this week in the business of podcasting: audio is popular in Germany, Spotify video ads get verified, and Amazon launches generated ads.Find links to every article men...

21 Okt 20244min

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