Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(971)

Refocusing Podcasting for Women, YouTube's Launching Hype, & More

Refocusing Podcasting for Women, YouTube's Launching Hype, & More

Here's what you need to know for this week in the business of podcasting: women in podcasting, the sports revolution coming to audio, and YouTube's new Hype feature.Find links to every article mention...

19 Sep 20244min

FAST Fill Rates, Podcast Habits of Registered Voters & More

FAST Fill Rates, Podcast Habits of Registered Voters & More

Here's what you need to know for this week in the business of podcasting: the listening habits of registered voters, an ad-tech antitrust lawsuit may hurt YouTube, and the future of TV briefing.Find l...

18 Sep 20244min

Reversing the Algorithm for Women in Podcasting

Reversing the Algorithm for Women in Podcasting

Most top podcast charts skew heavily male, and the average podcast audience is backsliding in comparison to the population. How do we fix this? Written and narrated by Tom Webster Audio edited by Newt...

18 Sep 202410min

Coca-Cola on Open Web, International Brands on Podcasts, & More

Coca-Cola on Open Web, International Brands on Podcasts, & More

Here's what you need to know for this week in the business of podcasting: Coca-Cola takes a stance on the open web, international advertising in Australia, and CEOs' favorite podcasts.Find links to ev...

17 Sep 20243min

BBC Renews Podcast Strategy, Spotify Focusing Video, & More

BBC Renews Podcast Strategy, Spotify Focusing Video, & More

Here's what you need to know for this week in the business of podcasting: ad load during elections, BBC Sounds serves up the best, and Spotify continues to move to video.Find links to every article me...

16 Sep 20243min

Elections Influencing Influencers, Women's Sports a Slam Dunk, & More

Elections Influencing Influencers, Women's Sports a Slam Dunk, & More

Here's what you need to know for this week in the business of podcasting: how elections are doing the influencing, an IP switch, and why women's sports is continuing to rise.Find links to every articl...

13 Sep 20246min

Setting Midrolls Straight, Podcast Execs Eye Influencer Budgets, & More

Setting Midrolls Straight, Podcast Execs Eye Influencer Budgets, & More

Here's what you need to know for today in the business of podcasting: Sounds Profitable at four, podcasting goes for influencer deals, and the case for quality over quantity.Find links to every articl...

12 Sep 20245min

IPv6 vs. IPv4, 📉 Streaming Ad Prices, & More

IPv6 vs. IPv4, 📉 Streaming Ad Prices, & More

Here's what you need to know for today in the business of podcasting: Podscribe's new tracking solution, Amazon drives streaming prices down, and how creators are influencing the election.Find links t...

11 Sep 20243min

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