Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(971)

Four Years Strong

Four Years Strong

Bryan Barletta looks back on four years of Sounds Profitable, and where we can go next.  Written and narrated by Bryan Barletta Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitabl...

11 Sep 20248min

Women's Sports Excel @ Upfront, Issues w. Bulk Data, & More

Women's Sports Excel @ Upfront, Issues w. Bulk Data, & More

Here's what you need to know for today in the business of podcasting: the state of audio advertising, big data's checkup, and demand for womens sports continues to grow.Find links to every article men...

10 Sep 20243min

Influencing During Elections, AI 🔎 for AI, & More

Influencing During Elections, AI 🔎 for AI, & More

Here's what you need to know for today in the business of podcasting: how the election is influencing influencers, YouTube's new AI tools, and tensions could rise in sports podcasting.Find links to ev...

9 Sep 20244min

Brand Perceptions of Podcasting, Australia's Audio Growth, & More

Brand Perceptions of Podcasting, Australia's Audio Growth, & More

Here's what you need to know for today in the business of podcasting: a new study of how brands see podcasting, political spending spikes, and growth in Australian podcastingFind links to every articl...

6 Sep 20247min

Attention Attention, Limited Time 🍂 Branding, & More

Attention Attention, Limited Time 🍂 Branding, & More

Here's what you need to know for today in the business of podcasting: IAB and MRC collab, what to expect from fall marketing, and the French.Find links to every article mentioned and the full write-up...

5 Sep 20244min

Podcast Advertising's August, Industry Growth in Saudi Arabia, & More

Podcast Advertising's August, Industry Growth in Saudi Arabia, & More

Here's what you need to know for today in the business of podcasting: a podcast boom in the Middle East, Spreaker Create in Beta, and podcast advertising rates in August.Find links to every article me...

4 Sep 20243min

New Branded Podcast Report, Australia's Audio 📈, & More

New Branded Podcast Report, Australia's Audio 📈, & More

Here's what you need to know for today in the business of podcasting: a new study release from Cohost and Sounds Profitable, political ads about to boom, and Chartable is back upFind links to every ar...

3 Sep 20244min

A Look @ Podcasting's Landscape, Rising Ad Loads, & More

A Look @ Podcasting's Landscape, Rising Ad Loads, & More

Here's what you need to know for this week in the business of podcasting: brand safety in the modern age, new data from Sounds Profitable, and celebrity podcasting deals.Find links to every article me...

30 Aug 20248min

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