Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(1050)

Audio Lessons from 2024, The Podcast Promotion Landscape, & More

Audio Lessons from 2024, The Podcast Promotion Landscape, & More

Here's what you need to know for this week in the business of podcasting: the Podcast Promotion Landscape, podcasts take over TV, and an M&A surge set for 2025.Find links to every article mentioned an...

8 Jan 20255min

How 🍯 Might Impact Podcasting, Audio Fuels Branded Search, & More

How 🍯 Might Impact Podcasting, Audio Fuels Branded Search, & More

Here's what you need to know for this week in the business of podcasting: an influencer marketing scandal, how audio fuels research, and the pivot to video continues.Find links to every article mentio...

7 Jan 20256min

Podcasters Prepare For a TikTok Ban, 2025 Trends, & More

Podcasters Prepare For a TikTok Ban, 2025 Trends, & More

Here's what you need to know for this week in the business of podcasting: predictions for 2025, elections results could shape brand activism, and the future of TikTok.Find links to every article menti...

6 Jan 20255min

The $1,000 Podcast Listing, Podcasting's 2025 Predictions, & More

The $1,000 Podcast Listing, Podcasting's 2025 Predictions, & More

Here's what you need to know for this week in the business of podcasting:  The Case for Making a Case for Spoken Word in 2025, Italian Podcast Licensing Invoices, and Industry Experts Predict Podcasti...

20 Des 20247min

Preserving Spoken Word, Canadian Podcasting Charts, & More

Preserving Spoken Word, Canadian Podcasting Charts, & More

For the final Download daily upload of 2024, here's what you need to know: Tom Webster talks the most important thing podcasting should talk about next year, more brands are using influencer creative ...

19 Des 20245min

IAB Solicits Podcast Best Practices, On Air Fest 2025 Grows, & More

IAB Solicits Podcast Best Practices, On Air Fest 2025 Grows, & More

Here's what you need to know for today in the business of podcasting: On Air Fest grows ever-larger for 2025, James Cridland examines TuneIn's layoffs and cost-cutting, the IAB collects examples of be...

18 Des 20245min

Influencer Agencies Managing Talent, Podcast Listing Invoices, & More

Influencer Agencies Managing Talent, Podcast Listing Invoices, & More

Here's what you need to know for today in the business of podcasting: YouTube's opt-in AI training feature, Italian company sends spurious invoices for podcast listings, and influencer agencies are di...

17 Des 20244min

Podcast Expert 2025 Predictions, ANA 🔎 Programmatic Transparency, & More

Podcast Expert 2025 Predictions, ANA 🔎 Programmatic Transparency, & More

Here's what you need to know for today in the business of podcasting: CoHost has 28 podcasting experts' thoughts on 2025, Buzzfeed has sold First We Feast and what that means for M&A, IAB Tech Lab reb...

16 Des 20245min

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