Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(1091)

Potential Podcast Paywalls, Reading UK Ranker, & More

Potential Podcast Paywalls, Reading UK Ranker, & More

Here's what you need to know for this week in the business of podcasting: examining podcasting by zip codes, branded podcast performance and measuring that performance, and on Wondery and SirirusXM op...

21 Feb 20256min

📌 Podcast Popularity, Prepping for Video, & More

📌 Podcast Popularity, Prepping for Video, & More

Here's what you need to know for today in the business of podcasting: podcasts not prepping for video, what you listen to, and new Edison research.Find links to every article mentioned and the full wr...

20 Feb 20254min

Brands Bolstered by Podcasts, TV ♻️ Podcasting, & More

Brands Bolstered by Podcasts, TV ♻️ Podcasting, & More

Here's what you need to know for today in the business of podcasting: behind the branded podcast, opting out of podcast rankers, and podcast syndication.Find links to every article mentioned and the f...

19 Feb 20254min

Spotify’s Report Card, Slow 💰 Builds Podcasting, & More

Spotify’s Report Card, Slow 💰 Builds Podcasting, & More

Here's what you need to know for today in the business of podcasting: Spotify struggles with ads but might be winning with video, and the new slow creator fund.Find links to every article mentioned an...

18 Feb 20255min

Podcasting @ SXSW, YouTube on 📺, & More

Podcasting @ SXSW, YouTube on 📺, & More

Here's what you need to know from this week in the business of podcasting: On Air Fest is coming next week, SXSW is on the horizon with the biggest podcasting footprint yet, another earnings call roun...

14 Feb 20259min

Interviewing On Air Fest, 📺 Beats 📱 on YouTube, & More

Interviewing On Air Fest, 📺 Beats 📱 on YouTube, & More

Here's what you need to know for today in the business of podcasting: Bryan Barletta interviewed the minds behind On Air Fest, Acast reports its first profitable year, YouTube viewing on TV passed mob...

12 Feb 20255min

Australia ❤️ Audio, Netflix Eyes Podcasting, & More

Australia ❤️ Audio, Netflix Eyes Podcasting, & More

Here's what you need to know for today in the business of podcasting: audio's growth in Australia, how to measure video's growth, and why campaigns should go omnichannel.Find links to every article me...

11 Feb 20255min

Fragmented Video Podcasting, Wow in the World + Wondery 360, & More

Fragmented Video Podcasting, Wow in the World + Wondery 360, & More

Here's what you need to know for today in the business of podcasting: what the push to video is missing, Fox gets into true crime, and new moves from Wondery.Find links to every article mentioned and ...

10 Feb 20253min

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