Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(988)

Tolerating Podcast Ads, SAG-AFTRA AI Waiver, & More

Tolerating Podcast Ads, SAG-AFTRA AI Waiver, & More

Here's what you need to know for today in the business of podcasting: how tolerant audiences really are of podcast advertising, a new memo for SAG-AFTRA members regarding AI, and how Gen Alpha kids ar...

6 Jun 20244min

Discord Signs TuneIn, Canadian Tax on Foreign Streamers, & More

Discord Signs TuneIn, Canadian Tax on Foreign Streamers, & More

Here's what you need to know for today in the business of podcasting: a new Canadian legislation will tax foreign streamers, Discord partners with TuneIn to bring live radio to the platform, and Colga...

5 Jun 20244min

“My Audience Won’t Tolerate Advertising”

“My Audience Won’t Tolerate Advertising”

This week Tom Webster breaks down the upcoming Sounds Profitable study Ad Nauseam and what questions it aims to answer about podcast advertising. Written by Tom Webster Audio edited by Newton Schottel...

5 Jun 20244min

Spotify Signs Nebula for Video, Kids' Podcasts Cut 📱Time, & More

Spotify Signs Nebula for Video, Kids' Podcasts Cut 📱Time, & More

Here's what you need to know for today in the business of podcasting: Spotify’s and Nebula are partnering to bring video essay content to the platform, why retailers hate that you buy big things on yo...

4 Jun 20244min

Megaphone to Rejoin IAB, 🍁 Podcast Trend Report, & More

Megaphone to Rejoin IAB, 🍁 Podcast Trend Report, & More

Here's what you need to know for today in the business of podcasting: Spotify’s Megaphone will return to IAB certification, Triton Digital's 2024 Canadian podcasting report, and publishers and adverti...

3 Jun 20244min

Addressing Spotify, Aging Out Demographics, & More

Addressing Spotify, Aging Out Demographics, & More

Here's what you need to know for this week in the business of podcasting: addressing Spotify's place in podcasting, aging out age demographics, and lessons from the podcasting scene in MENA. Find link...

31 Mai 202410min

Of Mice and Megaphone

Of Mice and Megaphone

This week Bryan Barletta takes a step back and looks at Spotify's place in podcasting not as a peer to the industry, but as the global multi-platform corporation it is. Written by Bryan Barletta Edite...

29 Mai 202413min

Industry Leaders in London, Licensing in Podcasting, & More

Industry Leaders in London, Licensing in Podcasting, & More

Here's what you need to know for today in the business of podcasting: Sounds Profitable interviewed several industry leaders on the show floor of Podcast Show London, a look at how podcasting takes on...

23 Mai 20243min

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