Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(988)

Spotify Podcast Trends, Business Podcast Audience Analysis, & More

Spotify Podcast Trends, Business Podcast Audience Analysis, & More

Here's what you need to know for today in the business of podcasting: Spotify publishes trend data, Signal Hill Insights looks at the behaviors of business podcast audiences, PMPs are making a comebac...

22 Mai 20243min

Politics in Podcast Ads, Spotify Removes Ad Floor, & More

Politics in Podcast Ads, Spotify Removes Ad Floor, & More

Here's what you need to know for this week in the business of podcasting: Spotify gets rid of price floors for SPAN, are political ads a good fit for podcast audiences, streaming's 2024 Upfront mirror...

17 Mai 20249min

1/3 UK Listens to Podcasts, Spotify Tests Transcripts, & More

1/3 UK Listens to Podcasts, Spotify Tests Transcripts, & More

Here's what you need to know for today in the business of podcasting: Spotify has debuted a transcript pilot and listen data, RAJAR has Q1 stats for audio consumption in the UK, and Digiday looks at t...

16 Mai 20243min

Spotify Removing Price Floor, New Hub for Podcast IP, & More

Spotify Removing Price Floor, New Hub for Podcast IP, & More

Here's what you need to know for today in the business of podcasting: Spotify is removing price floors for SPAN, Digiday finds marketers are more invested in programmatic than agencies, Brian Morrisse...

15 Mai 20244min

Podcast Upfront Recap, Audio Announcements, & More

Podcast Upfront Recap, Audio Announcements, & More

Here's what you need to know for today in the business of podcasting: Several big outlets covered the new IAB Podcast ad revenue report, Julie McNamara to step down from Head of Spotify Podcast Studio...

13 Mai 20243min

IAB Podcast Revenue Report, Global Podcasting Grown, & More

IAB Podcast Revenue Report, Global Podcasting Grown, & More

Here's what you need to know for this week in the business of podcasting: The IAB debuts 2023 podcast revenue study, the global growth of podcasting, the importance of not ignoring 55+ demographics, a...

10 Mai 20248min

New IAB Podcast Report, Growing Podcasting's 55+ Crowd, & More

New IAB Podcast Report, Growing Podcasting's 55+ Crowd, & More

Here's what you need to know for today in the business of podcasting: The IAB has published the new U.S. Podcast Advertising Revenue Study, Tom Webster talks about shfiting podcast advertising to incl...

9 Mai 20244min

Podcast Wins Pulitzer, Optimistic Advertising Budgets, & More

Podcast Wins Pulitzer, Optimistic Advertising Budgets, & More

Here's what you need to know for today in the business of podcasting: The golden age of podcasting is just beginning, Acast 'on track' to full-year profitability, marketers seem optimisitic about adve...

8 Mai 20244min

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