Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(1093)

Podcasting 🔜 Advertising Week NYC, Ad Tolerance Rising, & More

Podcasting 🔜 Advertising Week NYC, Ad Tolerance Rising, & More

Here's what you need to know for this week in the business of podcasting: podcasting gears up for advertising week, why election season shouldn't put off brands, and how brands are using podcasts to n...

2 Okt 20246min

19.2 Ounces of Podcasting Wisdom

19.2 Ounces of Podcasting Wisdom

What Liquid Death capitulating to produce a 12oz version after building their brand on 19.2oz can teach podcasting. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by S...

2 Okt 20247min

Can't Skip YouTube, Spotify Pod Fan Study, & More

Can't Skip YouTube, Spotify Pod Fan Study, & More

Here's what you need to know for this week in the business of podcasting: Apple Podcasts' new "Series" feature, why YouTube ads are getting unskippable, and new requirements from Nielsen.Find links to...

1 Okt 20244min

Chartable to Close, NYT Teases VP Podcast Appearance, & More

Chartable to Close, NYT Teases VP Podcast Appearance, & More

Here's what you need to know for this week in the business of podcasting: Chartable to sunset, how the news business can stay sustainable, and what demographic brands are missing.Find links to every a...

30 Sep 20244min

FTC Data Privacy Concerns, Podcasting’s Next 20m Listeners, & More

FTC Data Privacy Concerns, Podcasting’s Next 20m Listeners, & More

Here's what you need to know for this week in the business of podcasting: connecting with potential listeners, video podcasting goes talk show, and Meta AI spells trouble for advertisers.Find links to...

27 Sep 202410min

Podcasting's Next 20m Listeners, Spotify Syncs Feeds, & More

Podcasting's Next 20m Listeners, Spotify Syncs Feeds, & More

Here's what you need to know for this week in the business of podcasting: the potential of the Persuadables, Spotify's new synced feeds feature, and fintech taps influencers and more for ad campaigns....

26 Sep 20243min

Meta Ad Bugs, Paramount Announces Layoffs, & More

Meta Ad Bugs, Paramount Announces Layoffs, & More

Here's what you need to know for this week in the business of podcasting: layoffs at Paramount audio, new features on YouTube, and optimizing the news with AdExchanger. Find links to every article men...

25 Sep 20244min

Australia's 2m Daily Listeners, NYT Launches Podcast Tier, & More

Australia's 2m Daily Listeners, NYT Launches Podcast Tier, & More

Here's what you need to know for this week in the business of podcasting: the top movers and shakers in podcast advertising, paywalled back catalogues at NYT podcasts, and more outlets shift their str...

24 Sep 20243min

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