Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(971)

U.S. Latino Podcast Growth, Letting Brand Studies Breathe, & More

U.S. Latino Podcast Growth, Letting Brand Studies Breathe, & More

Here's what you need to know for today in the business of podcasting: My Cultura plans for major growth, the power of Alex Cooper's fandom, Joe Rogan's return to YouTube podcasting is a successful one...

13 Mar 20244min

Podcasting's Share of Audio, GenZ Pays for Premium, & More

Podcasting's Share of Audio, GenZ Pays for Premium, & More

Here's what you need to know for today in the business of podcasting: Edison data shows podcasting takes up 12.2 minutes of the average hour spent listening to ad-supported audio, iHeart publishes the...

12 Mar 20245min

Who's Buying Indie Podcast Companies, Flightpath to Fix "Faked-In", & more

Who's Buying Indie Podcast Companies, Flightpath to Fix "Faked-In", & more

Here's what you need to know for today in the business of podcasting: 2024 is looking up for indie podcast company acquistions/partnerships, SiriusXM isn't sweating lower Pandora numbers, and Flightpa...

11 Mar 20243min

Apple Podcasts Transcripts Arrive, Bringing Music to Podcasting, & More

Apple Podcasts Transcripts Arrive, Bringing Music to Podcasting, & More

Here's what you need to know for today in the business of podcasting: iOS update adds Apple Podcast transcripts, a roundup of podcasting Q4 earnings calls, it's time for licensed music to enter podcas...

8 Mar 20249min

New British Podcast Festival Announced, The Roost Thrives, & More

New British Podcast Festival Announced, The Roost Thrives, & More

Here's what you need to know for today in the business of podcasting: Tom Webster writes about how it's time for the music industry and podcasting to embrace each other, a new podcast festival is comi...

7 Mar 20244min

Apple's Podcast Transcripts Live, PRX Helps Radio Fundraising, & More

Apple's Podcast Transcripts Live, PRX Helps Radio Fundraising, & More

Here's what you need to know for today in the business of podcasting: Apple Podcasts launches transcripts in-app, Right Side Up's analysis of $3 million worth of podcast advertising, PRX expands their...

6 Mar 20245min

Podcasting Licensed Music - It’s Time

Podcasting Licensed Music - It’s Time

Tom Webster reflects on a talk he gave this past week in Nashville, and music’s place (or lack thereof) in the podcasting industry. There’s room for great innovation and growth with properly licensed ...

6 Mar 20248min

Podcasts Are Transforming Digital Strategy, Markle to Keynote SXSW, & More

Podcasts Are Transforming Digital Strategy, Markle to Keynote SXSW, & More

Here's what you need to know for today in the business of podcasting: KS&R releases the Podcast Frenzy report. Jen Soch of GroupM talks about how podcast advertising is changing digital ad strategies,...

5 Mar 20245min

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