Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(971)

Earnings Call Roundup, Australia's Audio Advertising Revenue, & More.

Earnings Call Roundup, Australia's Audio Advertising Revenue, & More.

Here's what you need to know for today in the business of podcasting: A new batch of earnings calls rounds out the financial data for major podcast players in 2024, and numbers look good. IAB Australi...

4 Mar 20245min

Making Space for Podcasting @ SXSW, Decision-Makers Listen to Podcasts, & More

Making Space for Podcasting @ SXSW, Decision-Makers Listen to Podcasts, & More

Here's what you need to know for this week in the business of podcasting: How Podcasting is Making ITself Known at SXSW "Trojan-horse style" Radio and Podcasts Deliver Decision-Makers to B2B Marketin...

1 Mar 20248min

Podcasting's Attribution Gap, Untapped Rural Listeners, & More

Podcasting's Attribution Gap, Untapped Rural Listeners, & More

Here's what you need to know for today in the business of podcasting: Edison Research discusses data showing podcasting's share of ear trends higher in urban areas than rural, podcasting's place in a ...

29 Feb 20244min

Turning Up Ad Audio, Canadian Podcasting's Continued Growth, & More

Turning Up Ad Audio, Canadian Podcasting's Continued Growth, & More

Here's what you need to know for today in the business of podcasting: Radio Connects finds podcast growth continues steadily upwards with Canadian respondents 18+ A recent report from Veritonic and R...

28 Feb 20244min

B2B's Spending Big on Podcasts, IAB Australia Tracks 21% Podcast Growth, & More

B2B's Spending Big on Podcasts, IAB Australia Tracks 21% Podcast Growth, & More

Today on your daily recap of news in the business of podcasting: Cumulus Media's Pierre Bouvard highlights how podcasting brings B2B marketers to descision-makers at comapanies, the future of TV upfro...

27 Feb 20243min

Spotify's $10b Goal, Podcasting's SXSW Experiment, & More

Spotify's $10b Goal, Podcasting's SXSW Experiment, & More

Here's what you need to know for today in the business of podcasting: Digiday covers why media companies are pushing podcasts at this year's SXSW "Trojan-horse style," Spotify's Head of Sales for the ...

26 Feb 20243min

Making SXSW Count, Spreaker's Supporter Club, Podcasting with AI & More

Making SXSW Count, Spreaker's Supporter Club, Podcasting with AI & More

Here's what you need to know for this week in the business of podcasting. As always, links to every story discussed can be found in this episode's full write-up, available here.Our top stories: Edward...

23 Feb 20247min

Your AI Co-Host, Temu's Sonic Branding Win, PodPod's Merger, & More

Your AI Co-Host, Temu's Sonic Branding Win, PodPod's Merger, & More

Here's what you need to know for today in the busienss of podcasting: PodPod will be merged into Campaign, Tom Webster writes on using AI as a podcast co-host, why Temu's Super Bowl ad is a sonic bran...

22 Feb 20244min

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