Top Podcast Advertisers, Middle East Brand Safety, & More
Here's what you need to know for today in the business of podcasting. Top stories include Barometer and Next Broadcast Media teaming up to create a podcast brand safety tool for Arabic podcasts, 2024 ...
21 Feb 20244min
Meet Your New Co-Host
A lot has been said about AI replacing human-made content. This week Tom Webster proposes a person-first future deploying AI-powered tools where they work best: as a support structure. Written by Tom ...
21 Feb 20248min
Maximizing SXSW Podcast Potential, Opportunity @ NPR, & More
Here's what you need to know for today in the business of podcasting: Edward Fuller writes about how to take full advantage of the podcast-heavy SXSW sessions this year, why NPR's Collin Campbell sees...
20 Feb 20244min
Spreaker's Supporter Club, Spotify entre dans ACPM, & more
Here's what you need to know from today in the business of podcasting. Spreaker introduces new Supporters Club, Quill publishes 2024 Marketing Trends Report, Spotify embraces French podcasting, Busine...
19 Feb 20244min
Super Bowl Special, Brand Marketing Growth, Slate's Best Year, & More
This week in the business of podcasting we collected all of the revelant news for podcasting in the world of Super Bowl advertising, branded content was on the rise as new ad product growth in 2023, a...
16 Feb 202410min
Pepsi Goes Wide, Sports Fans Love Video Podcasts, & More
Here's what you need to know for today in the business of podcasting: Analysis Shows How Important Digital Audio Is Becoming For RetailersPepsi sat out the Super Bowl broadcast this year. That’s becau...
15 Feb 20245min
Taylor Swift’s Podcast Influence, Upper Funnel Success, & More
Here's what you need to know for today in the business of podcasting: Most B2B content marketers have trouble creating the right content for their audience by Meaghan YuenThe Value of Measuring the Up...
14 Feb 20244min
The Subtle Key to Podcasting's Persuasiveness
Miles of article inches have been written about podcasting’s persuasiveness, but NPR’s Body Electric takes audience engagement to a new, physical level. Written by Tom Webster Edited by Bryan Barletta...
14 Feb 202411min
