Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(971)

Apple's Automatic Transcriptions, Podcasts on ESPN 2, Brand Safety Summit Lessons, & More

Apple's Automatic Transcriptions, Podcasts on ESPN 2, Brand Safety Summit Lessons, & More

Here's what you need to know for this week in the business of podcasting: Apple Podcasts Debuts Automatic Transcript GenerationAlex Cooper’s ‘Call Her Daddy’ Podcast Ends Spotify ExclusivityLessons Fr...

2 Feb 20248min

Call Her Daddy Exclusivity Ends, DTC Shoppers Trust Podcasts, IAB ALM Recap & More

Call Her Daddy Exclusivity Ends, DTC Shoppers Trust Podcasts, IAB ALM Recap & More

Here's what you need to know for today in the business of podcasting: Alex Cooper’s ‘Call Her Daddy’ Podcast Is No Longer Exclusive to Spotify by Caitlin Huston98% of Global Marketers for Direct-to-Co...

2 Feb 20244min

Brand Podcasting Summit, Open Internet Study, Publishers Holding Strong, & More

Brand Podcasting Summit, Open Internet Study, Publishers Holding Strong, & More

Here's what you need to know for today in the business of podcasting: The Free and Open Ad-Supported InternetBrand Podcast Summit Keeps the Focus on the Audience by Jeff VidlerIn rocky digital adverti...

31 Jan 20244min

Knowing Half The Battle in Podcasting

Knowing Half The Battle in Podcasting

With apologies to G.I. Joe, half the battle of podcasting is not the changes in technology, but keeping up with changes to the audience. Tom Webster digs into the “neglected half” of the work of podca...

31 Jan 20249min

Spotify's Audiobook Boom, Podcast Listener Growth, Prime Video Ads, & More

Spotify's Audiobook Boom, Podcast Listener Growth, Prime Video Ads, & More

Here's what you need to know for today in the business of podcasting: Apple’s New iOS 17 Software Is A Positive Step For Podcast Advertisers And Content Creators John Wordock and Pierre BouvardTriton ...

30 Jan 20245min

Apple Transcripts, ESPN Broadcasts Podcasts, Wondery Debuts Toys & More

Apple Transcripts, ESPN Broadcasts Podcasts, Wondery Debuts Toys & More

Here's what you need to know for today in the business of podcasting:Transcripts on Apple PodcastsESPN Podcasts to Air Weekday Afternoons on ESPN2 Starting January 29 by Alex FeuzGeorge Carlin’s Esta...

29 Jan 20243min

Sounder on APIs, Apple Rating Analysis, YouTube's Host-Read Haven

Sounder on APIs, Apple Rating Analysis, YouTube's Host-Read Haven

Here's what you need to know for this week in the business of podcasting: Sounder Debuts Open APIs For TranscriptionHow Podcast Networks Are Testing Out AIAnalysis of 28.5 Million Podcast Reviews on U...

26 Jan 20249min

New NPR CEO, Open APIs for Podcasting, Audacy Revenue Projections, & More

New NPR CEO, Open APIs for Podcasting, Audacy Revenue Projections, & More

Here's what you need to know for today in the business of podcasting: Unlocking the Value of Audio Content: Why Open APIs Are a Game-Changer (featuring Bryan Barletta, Partner at Sounds Profitable)The...

25 Jan 20244min

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