Diversity Delivers, Personalization Pitfalls, Money Movers, & More
Here's what you need to know for today in the business of podcasting:Most streaming music tracks do not reach monetisation threshold by Ella SagarBrands Are Getting Shy On DEI, But Reaching Diverse Au...
24 Jan 20243min
The “Why” of Your Podcast
Since the beginning of podcasting, people have yearned to know exactly why someone does or does not listen to their podcast. Tom Webster reflects on what answering a “why” can uncover. Written by Tom ...
24 Jan 20249min
Audio's 2024 Momentum, Challenging TV Upfronts, Networks Test AI, & More.
Here's what you need to know for today in the business of podcasting: How podcast networks are testing AI tools for faster translation, ad sales by Sara GuaglioneI analyzed 28.5 million Apple Podcasts...
23 Jan 20246min
Sports' Gen Z Problem, Host-Read on YouTube, Podcasting's Cool Factor & More
Here's what you need to know for today in the business of podcasting: Not All Podcast Ads are Created Equal. Here's Why by Kedric WallsSports has a Gen Z problemAre Podcasts Cool (Again)?Hot Pod Inter...
22 Jan 20245min
Skippable Ad Engagement, Pivoting to Long-Term Branding, Podcasting x SXSW, & More
Here's what you need to know from this week in the business of podcasting.Podcast Download: Disconnect Between Ad Creative and Audience ExpectationsTikTok on Skippable Ads, Becoming Search Destination...
19 Jan 20248min
Podcasts Save Time, Teen's Search on TikTok, Chrome Closes Cookie Jar, & More.
Here's what you need to know for today in the business of podcasting:The 25th Hour by Tom WebsterPodcasts are key tool for TV discovery, research shows by Adam ShepherdAmy Poehler to Keynote at Podcas...
18 Jan 20245min
Podcast Ad Expectations, 1 Billion Down-Under Downloads, Podcasting's Programmatic Potential, & More
Here's what you need to know for today in the business of podcasting: Podcast Ad Creative Disconnect Revealed In Cumulus Media And Signal Hill Insights’ Podcast Download by Pierre BouvardAustralians d...
17 Jan 20243min
The 25 Hour Day
Tom Webster explains what rocks, sand, and Duolingo can teach podcasting in how we frame listening statistics and audience behavior. Written by Tom Webster Edited by Bryan Barletta Audio edited by Ga...
17 Jan 20247min
