SXSW x iHeart Awards, Skippable Ad Appeal, Keeping Child-Safe Compliant, & More.
Here's what you need to know for today in the business of podcasting: The incredible shrinking podcast industry by Max TaniTikTok reports non-skippable video ads may harm engagement by Nicola AgiusHow...
16 Jan 20244min
A Year in Acquisitions, YouTube Ingests RSS, Accounting for Authenticity, & More
Here's what you need to know for this week in the business of podcasting: Podcast Acquisitions & Investments - 2023 Industry RecapSXM Media’s Digital Audio Research RecapYouTube Launches RSS Feed Inge...
12 Jan 20247min
Acquisition in Podcasting, Spotify Ambassador Ads, Branded Music Pitfalls
Here's what you need to know for today in the business of podcasting:Podcast Acquisitions & Investments - 2023 Industry Recap by Bryan BarlettaAmbassador Ads are going away.The Untapped Potential of A...
11 Jan 20244min
RSS Live on YouTube, 2023's Average CPM, Podcast Execs on 2024 & More
Here's what you need to know for today in the business of podcasting: YouTube officially allows creators to publish podcasts via RSS feeds by Reem MakariAfter a tough year, podcast execs say 2024 will...
10 Jan 20244min
NPR's Brand Safety, SXM's Mood Ring, COPPA on Contextual, & More.
Here's what you need to know for today in the business of podcasting: Sounder Analysis: NPR's News Podcasts Significantly Safer for Brands than General Population of News PodcastingContent Mood Target...
9 Jan 20244min
Podcasters in Pajamas, SXM's Research Roundup, Cumulus Signs BiggerPockets & More.
Here's what you need to know for today in the business of podcasting: Streaming audio twice as “authentic” than TV for advertisers. Podcasts? Nine times. by Brad HilliOS 17, a writeup by Pete Birsinge...
8 Jan 20245min
Christmas Sports Sold Out, YouTube and Co-Measurement, SmartLess' Big Business, & More
Here's what you need to know for today in the business of podcasting: Disney nearly sold out Christmas sports ad space in early December.Simplecast Announces YouTube IntegrationSmartLess Proved Celeb ...
22 Des 20236min
Simplecast's YouTube Integration, Barbie's Lessons for 2024, Netflix's Data Dump, & More
Here's what you need to know for today in the business of podcasting:Simplecast adds YouTube integration for automatic uploads by Adam ShepherdWhat marketers need to learn from breakthrough brand IP l...
21 Des 20234min
