TikTok Going Longform, 2024 Ad Spend Predictions, Tech Startup Capital Issues & More
Here's what you need to know for today in the business of podcasting. People are watching longer TikToks. What does that mean for competition with YouTube? by Sara LebowA look at holding company 2024 ...
11 Des 20235min
Audio to Pass $75 billion, ANA Finds Missing Adspend, Programmatic Summit Recap, & More
Here's what you need to know from this week in the business of podcasting: The Fastest Growing Languages in PodcastingPodcast Download Fall 2023, Cumulus Media and Signal Hill InsightsSpotify Announce...
8 Des 20237min
Podcast Language Diversity, ANA Finds Missing Adspend, Programmatic Summit Recap, & More
What Are the Fastest-Growing Podcast Languages? by Becca Butcher‘We have to test or you’re dead next year’: Overheard at the Digiday Programmatic Marketing Summit by Kayleigh BarberPodcasts aren't as ...
7 Des 20234min
The Partial Attention Economy of Video Podcasting
When asked if they listen to full podcast episodes, watch full episodes, or watch clips, audiences surveyed gave a resounding “yes.” Tom Webster breaks down what that means for podcasting and how we s...
6 Des 20236min
Audio to Pass $75b, Spotify Announces Layoffs, NPR Hires Campbell, & More
Spotify Cuts 1,500 Jobs, CEO Ek Says Streamer Must Be Leaner by Lucas ShawDeloitte: Audio Market To Surpass $75 Billion In 2024.Libsyn Unveils November 2023 Podcast Advertising Rates, and 5 Developmen...
4 Des 20234min
RAJAR's MIDAS Study, Podcast Guests Generate Revenue, Trader Joe's Podcast Advantage & More
Here's what you need to know from this week in the business of podcasting: RAJAR: UK Podcast Weekly Reach Has Doubled Since 2017Ad Revenue Growing Faster Than ExpectedPodcast Guesting Drives Defector ...
1 Des 20239min
Ad Revenue Beats Expectations, Black Friday Goes Omnichannel, New Podcast Documentary, & More
Here's what you need to know for today in the business of podcasting: Strong online sales show Black Friday was an ‘omnichannel event’ by Alex VuocoloAd revenue is growing faster than expected, per an...
30 Nov 20234min
Podcasting's Multiplatform Future, Ad Market Growth Continues, Chili's Sonic Branding & More
Here's what you need to know for today in the business of podcasting: Podcasting’s Multiplatform Imperative by Steven GoldsteinInnovid study examines impact of measurement and optimization gaps across...
29 Nov 20235min
