Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(971)

Putting Success In Your Way With Video

Putting Success In Your Way With Video

With the growth of video podcasting, it’s time to re-examine how podcasting thinks about audiences watching podcasts instead of listening. Tom Webster breaks down the differences, and how the two aren...

29 Nov 20237min

Australian Audio Spend Up, Stripping Podcast Ads, IGN's Realm Deal, & More

Australian Audio Spend Up, Stripping Podcast Ads, IGN's Realm Deal, & More

Here's what you need to know for today in the business of podcasting: Auddia Announces Intent to Strip Ads From PodcastsDigital audio ad spend in Australia up 16.2% September quarter 2023Realm & IGN S...

28 Nov 20234min

UK Podcast Reach Doubles, Guest Hosting Drives Revenue, Trader Joe's Podcasting Play, & More

UK Podcast Reach Doubles, Guest Hosting Drives Revenue, Trader Joe's Podcasting Play, & More

Here's what you need to know for today in the business of podcasting: Rajar Midas: podcasts double weekly reach in six years by Ella SagarThe shifts that will impact 2024’s video ad landscape by Jenni...

27 Nov 20235min

Spotify's Android Commission Rate, X Cancels MRC Audit, Adblocker Usage Rising & More

Spotify's Android Commission Rate, X Cancels MRC Audit, Adblocker Usage Rising & More

Here's what you need to know for today in the business of podcasting: A secret Google deal let Spotify completely bypass Android’s app store fees by Adi Robertson and Sean HollisterBrand safety concer...

21 Nov 20236min

Spotify’s Global Ad Expansion, Podcasters > Social Influencers, Consumer Holiday Spending & More

Spotify’s Global Ad Expansion, Podcasters > Social Influencers, Consumer Holiday Spending & More

Here's what you need to know for today in the business of podcasting:Forecast: Double-Digit Online Ad Growth For Both 2023 And 2024.Spotify Audience Network expands to five new global markets by Reem ...

20 Nov 20235min

TikTok's Spotify Integration, Record Spoken Word Listenership, Podcasting's Video Dilemma, & More

TikTok's Spotify Integration, Record Spoken Word Listenership, Podcasting's Video Dilemma, & More

Here's what you need to know from this week in the business of podcasting: The Spoken Word Audio Report 2023YouTube Debuts New AI Content PoliciesSaving TikTok Songs to Spotify With New IntegrationAd ...

17 Nov 20237min

Spotify’s Google AI Play, Australia’s Top 100, YouTube’s AI Policies & More

Spotify’s Google AI Play, Australia’s Top 100, YouTube’s AI Policies & More

Here's what you need to know for today in the business of podcasting:Spotify’s podcast and audiobook discovery will get a boost from Google Cloud’s AI by Amrita KhalidYouTube intros new AI governance ...

16 Nov 20235min

Feed Drop: Sounds Profitable’s Bryan Barletta on Building an Audio Industry

Feed Drop: Sounds Profitable’s Bryan Barletta on Building an Audio Industry

What is the “future of audio business?”Today on the podcast, we’re excited to feature Bryan Barletta’s recent guest interview on Podcast Perspectives, the weekly show produced by our friends at The Po...

16 Nov 202330min

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