Interactive Audio Ads, Jolly Holiday Spending, Spotify's Audiobook Revamp, & More
Here's what you need to know from this week in the business of podcasting:Amazon launches interactive audio adsConsumer Shopping Habits Forecast 2019 NumbersMarketers to spend holiday budgets (mostly)...
3 Nov 20236min
A Billion for Audioboom, Branded Podcast Directory, Marketers' Big November
Here's what you need to know for today in the business of podcasting: Sounds Profitable launches branded podcast directory in partnership with Lower Street by Reem MakariMarketers to spend most of hol...
2 Nov 20234min
Top September Podcast Advertisers, BBC Podcast Growth, Keeping Your Feed Fresh
Here's what you need to know for today in the business of podcasting: BetterHelp And Amazon Lead Monthly Ranking Of Top Podcast Advertisers. [Source]Radio beats TV: Audacy describes an audio blueprint...
1 Nov 20234min
Brands in Audio - A New Platform for Branded Podcasts
How big is the branded audio space? What’s the best way to find the top production companies, the brands they represent, and what categories are gaining the most traction in the branded podcast space?...
1 Nov 20236min
GenZ Brand Recognition, Monitoring Apple Podcast Analytics, Spotify's Audiobook Evolution
Here's what you need to know for today in the business of podcasting: Gen Zers can recognize brands based solely on ‘sonic memes,’ report says by Alyssa MeyersAre my podcast downloads declining becaus...
31 Okt 20235min
Amazon's Interactive Audio, Positive Holiday Shopping Indicators, 2024 Programmatic Strategies
Here's what you need to know for today in the business of podcasting: Amazon launches interactive audio ads on both ad-supported Amazon Music and Amazon Publisher Direct on Alexa in the U.S. [Source]C...
30 Okt 20233min
Podcasting's Brand Safety Boom, Netflix Frequency Drop, Wondery Podcasts on CTV
Here's what you need to know for this week in the business of podcasting:Less is More: ARM’s Podcast Ad Break StudyBrand Safety, Programmatic Growth, and DAI Dominance in IAB ReportWondery Podcasts to...
27 Okt 20237min
Podcast Ad Frequency Study, YouTube Trend Data, IAB Podcast Revenue Report, & more.
Here's what you need to know for today in the business of podcasting: What is the Optimal Number of Ads in an Audio Ad Break? by Lisa Prentis JacobsU.S. Podcast Advertising Revenue Study 2023: Drivers...
26 Okt 20233min
