How Branded Podcasts Might Be One Key To New Listeners
This week, Tom Webster takes a look at Brand Fans, and how branded podcasts could actually grow the overall audience for podcasting. Written by Tom Webster Edited by Bryan Barletta Audio edited by Ga...
25 Okt 20239min
Wondery CTV Play, DTC Brands on Programmatic Audio, Did Somebody Say McDonalds?
Here's what you need to know for today in the business of podcasting: Wondery launches three podcast FAST channels on Amazon Freevee by Sara Guaglione [Source]DTC Brands Experiment with Programmatic ...
24 Okt 20235min
Apple’s Podcast Advertising Potential, Netflix's Ad Frequency, UK Podcast Upfront, & More
Here's what you need to know for today in the business of podcasting: Apple considers selling more podcast ads by Ashley CarmanNetflix’s Answer To Subscriber Churn? Fewer Ads by Alyssa BoyleThe 25-yea...
23 Okt 20235min
YouTube's RSS Ingestion, New Branded Podcast Study, Antiquated Keyworld Blocking, & More.
Here's what you need to know for this week in the business of podcasting:The Power of Brands in Podcasts, A Podcast Landscape StudySpotify’s Dave Byrne on brand safety, suitability measures.Study: lis...
20 Okt 20239min
Reframing YouTube Podcasting, CTV Measurement Needs Transparency, Millennials Love Podcasts, & More
Here's what you need to know for today in the business of podcasting:Confused About Video? The Listeners Aren’t! by Tom WebsterMeet the MillennialsPublishers pitch their methods for growing and engagi...
19 Okt 20235min
Keyword Blocklist Danger, Spotify’s Brand Safety Play, ARN Aims for SCA, & More
Here's what you need to know for today in the business of podcasting: Streaming-Powered Tools Coming to Spotify [Source]ARN takeover bid for SCA by Chris Pash [Source]Dave Byrne on Spotify’s “Sensitiv...
18 Okt 20234min
Confused About Video? The Listeners Aren’t!
While the podcast industry frequently debates what qualifies ‘a podcast’, data from The Podcast Landscape shows podcast listeners have a pretty consistent idea. Tom Webster breaks down that data and w...
18 Okt 20237min
YouTube's Podcast Ad Policy, B2B's Marketing Bloom, Publishers Mislabeled as MFA
Here's what you need to know for today in the business of podcasting:YouTube Podcasts in the UK and The Youtube Advertising Conundrum by Adam Bowie [Source]Some Black-owned publications push back on M...
17 Okt 20234min
