Spotify Downsizes 2% of Podcast Workforce & 2 Other Stories
Articles covered: Spotify to Slash Podcast Workforce, Combine Parcast and Gimlet Studios in New Round of Cuts“How Do We Pivot?”: Podcasting Turns to M&A and Cost-CuttingWhy advertisers are reconsideri...
8 Jun 202310min
Podcasting's Biggest Opportunity
Podcasting is becoming more competitive and less collegial every year. Is that a good thing, a bad thing, or just inevitable? Tom Webster suggests there is still an important job we all need to collab...
6 Jun 20238min
Australian Podcast Ad Spend Up 13% & 3 Other Stories
This week on the Download: Why podcasters are selling subscriptions through third-party vendorsFuture of TV Briefing: CTV continues to be a black box to programmatic marketersPublishers large and smal...
1 Jun 202311min
The Complicated Role of AI in Podcasting
There has been much concern over how podcasting will implement AI. Tom breaks down the current landscape, as well as future symbiotic relationships.Credits: Written by Tom Webster Edited by Bryan Barl...
31 Mai 202311min
A Rebuttal to Podcasting's "demise" & 2 Other Stories
This week on The Download: Advertisers and audiences refute the idea that podcasts are on the wane. NewsGuard: Programmatically-placed ads for major nonprofits and government orgs on dozens of misinfo...
25 Mai 202310min
A VAST Feature Request
Like a kid taking a bite of his dessert before his meal is finished, I think it’s time we enter the next phase of podcast adtech even before we finish the last.Credits: Written by Bryan Barletta Edite...
23 Mai 20237min
Reflecting on IAB Podcast Upfront, & 2 Other Stories
This week: Lessons from the Podcast Upfront, the Spring 2023 MIDAS report is here, and SXM Media leaders see podcast advertising maturing.| Podcasters focus on expansion and reach despite slower ad re...
18 Mai 202311min
How Podcast and Audio Studies are Conducted
In this episode, Arielle Nissenblatt and Bryan Barletta interview Tom Webster about his recent reporting: an article he wrote for Sounds Profitable called “How To Murder a Podcast” and a YouTube video...
17 Mai 202329min
