171: The CMO belongs in the boardroom! Sherilyn Shackell, The Marketing Academy
2023 prediction: companies will relentlessly focus on revenue through storytelling, marketing and communications. Because cost cutting only gets you so far. Sherilyn Shackell has a clear view on the i...
6 Jan 202342min
170: Give me that painkiller! Miloš Djurdjević, heyData!
How do you get businesses to see something boring as a competitive advantage? Like data protection. Compliance used to cost companies a fortune in legal fees. That's tough - in particular for small an...
22 Des 202235min
169_ New book out: Message Machine. Jag Singh & Oliver Aust
The less you tell people, the more they understand. That’s the simplicity paradox. In Message Machine, Jag and I set out to provide founders with everything in one book they need to know about communi...
16 Des 202231min
168: Don’t limit your marketing budget. Christian Meermann, Cherry Ventures
"The biggest mistake a company can make is not to communicate at all. As a founder, you need to start in the early stages and continually be strategic and smart about it,“ says Christian Meermann. Tog...
9 Des 202237min
167: Marketers make good CEOs. Phil Rumbol
Want to know the essentials of branding in 30 minutes? In this special episode, Phil Rumbol walks us through the process of building and re-positioning brands. There is really no better person to ask ...
2 Des 202241min
166: Unlocking Capital For Climate. Shilpika Gautam, Salt Global
Shilpika Gautam is a Guinness World Record Holding climate activist and CEO and founder of SALT Global. Before creating the fintech platform to finance the climate transition, Shilps became the first-...
25 Nov 202240min
165: Turn bad news into success. Klaus Wegener, 35up
Every company faces an existential #crisis as it grows. "As an entrepreneur, you need to speak about the difficulties you are having“, says our guest today. His unconventional view: Start your convers...
17 Nov 202248min
164: Rising to #1 in the App Charts. Lukas Röhle, Prematch App
There are many football apps for professionals. And now there is one for the "real football“ - the amateur game played and loved by 190 million Europeans. Lukas Röhle co-founded Prematch App with Fiet...
11 Nov 202240min
