174: Life’s a pitch… Bryony Cooper, Arkley Brinc VC
Life's a pitch and you need to nail this skill for basically everything you do in life, says Bryony Cooper. Her life story is both unusual and impressive: She stepped up to the mic early as a professi...
27 Jan 202343min
173: Four Books in Four Years. Oliver Aust
How do you write four books in four years? Should you write a book? Welcome to a special episode in which Oliver gives us a behind-the-scenes look at how he managed to write and publish 4 books in 4 y...
20 Jan 202347min
172: Know Your Audience! John David von Oertzen, Mobimeo.
To shape the mobility of tomorrow, “you need to adapt your messaging, depending on who you are talking to. You need to put yourself into the shoes of the respective audience, be it the users of our se...
13 Jan 202329min
171: The CMO belongs in the boardroom! Sherilyn Shackell, The Marketing Academy
2023 prediction: companies will relentlessly focus on revenue through storytelling, marketing and communications. Because cost cutting only gets you so far. Sherilyn Shackell has a clear view on the i...
6 Jan 202342min
170: Give me that painkiller! Miloš Djurdjević, heyData!
How do you get businesses to see something boring as a competitive advantage? Like data protection. Compliance used to cost companies a fortune in legal fees. That's tough - in particular for small an...
22 Des 202235min
169_ New book out: Message Machine. Jag Singh & Oliver Aust
The less you tell people, the more they understand. That’s the simplicity paradox. In Message Machine, Jag and I set out to provide founders with everything in one book they need to know about communi...
16 Des 202231min
168: Don’t limit your marketing budget. Christian Meermann, Cherry Ventures
"The biggest mistake a company can make is not to communicate at all. As a founder, you need to start in the early stages and continually be strategic and smart about it,“ says Christian Meermann. Tog...
9 Des 202237min
167: Marketers make good CEOs. Phil Rumbol
Want to know the essentials of branding in 30 minutes? In this special episode, Phil Rumbol walks us through the process of building and re-positioning brands. There is really no better person to ask ...
2 Des 202241min
