Sweat Equity
Welcome to the best creative brainstorming session you've ever had. Hosts Alex Garcia & Brian Blum discuss the biggest marketing moves of the week and show you how you can implement these in your own business. Influencer marketing, growth marketing, content marketing - it's all here. Creativity. Breakdowns. Playbooks. Without the fluff.

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Episoder(124)

How To Build a Brand SO Magnetic, Corporate Giants Beg To Buy w/ Brian Mazza

How To Build a Brand SO Magnetic, Corporate Giants Beg To Buy w/ Brian Mazza

Want to learn how to build memorable brand experiences?In this episode, Brian Mazza — lifestyle entrepreneur and founder of HPL (recently acquired by Life Time) — shares his insights on how he scaled ...

20 Mai 55min

How to Be in the Top 1% of Paid Content Creators (Use These 4 Formats)

How to Be in the Top 1% of Paid Content Creators (Use These 4 Formats)

Want to make over $10K a month from content? Brian reveals the 4 viral patterns every brand and creator needs to know.He covers:- Guinea Pig Content (trend testing)- How to tell a compelling story- Bu...

13 Mai 22min

The New Rules Of YouTube In 2026 W/ Paddy Galloway

The New Rules Of YouTube In 2026 W/ Paddy Galloway

In this episode, Alex and Brian sit down with Paddy Galloway to discuss how to breakthrough on YouTube and win in 2026. From how to ideate, create thumbnails, structure your stories, down to the strat...

18 Feb 1h 8min

You Need To Understand These 6 Shifts To Win On Social Media in 2026

You Need To Understand These 6 Shifts To Win On Social Media in 2026

In this episode, Alex and Brian cover the social media defining shifts brands need to focus on now if they want to win on social in 2026. The game isn't getting easier to play, and therefore, the rule...

10 Feb 38min

Become A Successful Creator In 2026 - W/ Matt Choi

Become A Successful Creator In 2026 - W/ Matt Choi

In this episode, Alex sits down with Matt Choi, a successful creator, athlete, and entrepreneur. We discuss how to develop a signature series, when you should ditch a content concept, how to lock in b...

27 Jan 1h 14min

How To Win On Instagram In 2026

How To Win On Instagram In 2026

In this episode, Alex breaks down the entire playbook to win on Instagram in 2026 after driving hundreds of millions of views for brands. There's 12 key elements to succeed. And the same tactics and p...

21 Jan 43min

How Brands Can Tell Better Stories In 2026

How Brands Can Tell Better Stories In 2026

In this episode, Alex and Brain provide a masterclass on storytelling that provides immense value to any brand. They break down how to craft compelling narratives, position your unique perspective, an...

6 Jan 54min

How To Charge An ABSURD Amount For Your Product

How To Charge An ABSURD Amount For Your Product

In today's episode, Brian & Alex dive into the luxury pricing strategy of Jacques Marie Mage. Topics covered include what stories to tell about your products, which tactics to use to influence buying ...

30 Des 202524min

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