This Company is Taking Down Hollywood With Creators
In this episode, I interview Simon Kim, one of the founders of Creator Camp who's building a studio that's empowering creators to take over the big screen. And they're funding the movies themselves. L...
23 Des 202552min
The 7 Shifts Top Brands Are Quietly Betting On for 2026
In this episode, Brian and Alex break down 7 macro trends influencing performance at big brands in 2026. From nano influencers to live shopping, they cover every marketing trend your brand needs to kn...
16 Des 202534min
Brand Predictions To Build A Cult Following In 2026
In this episode, Tatum Brandt makes a comeback on Sweat Equity to discuss brand predictions she’s seen from working with 20+ brands in 2026. And I (Alex) discuss the predictions I’m seeing on the cont...
10 Des 20251h 11min
The 22 Immutable Laws Of Content (Don't Break These)
There's law brands can't break if they want to win in 2026. In this episode we go over the first 11.As always, appreciate you all listening, and don't forget to leave us a review and submit your quest...
2 Des 202536min
The Viral Marketing Cheat Code: 7 Steps To Guarantee A Winning Campaign
Brian and Alex break down the exact 7-step framework major brands use to engineer viral campaigns. This isn't about getting lucky, virality is a repeatable science, and they walk through real examples...
25 Nov 202524min
Decoding The 4 Reasons Brand FAIL (and how to avoid)
In this episode, Brian & Alex decode the 4 reasons why all brands fail. Brian uses examples like Prime, Lulu, On, Hims, AllBirds, and more to show how brands have either fallen victim to these or over...
18 Nov 202523min
The Art Direction Playbook for Brands (From A to Z)
Everyone's hyper-focused on art direction right now, but they're missing the point. It's not about copying cool aesthetics, it's about using art direction to build a world people can feel. Alex breaks...
11 Nov 202527min
If You're Starting On LinkedIn In 2026, Do This
In this episode, Tommy (who's agency creates LinkedIn content for a living) breaks down how brands and myself (Alex) can win on LinkedIn. Not just the opportunities but the tactical content formats an...
4 Nov 202549min
