Ep. 59: Risky or Rewarding? Bold Design Lessons for Education Marketing
Most higher ed campaigns play it safe—and end up milk toast. In this episode of Talking Tactics, Safaniya Stevenson sits down with Baldwin&’s Ashley Yetman and Emily Watson to unpack why bold ideas be...
30 Sep 202530min
Ep. 58: Turning a Brand Transformation Into a Party
What happens when a team of former tourism and events pros are in charge of rolling out a rebrand? You’ll want to hold on your beignets for this one. In this episode, we’ll hear from Anne Falgout, Dir...
16 Sep 202540min
Ep. 57: Passing the Baton to Your New Host
You thought we were done with the show? Think again. The pursuit of top-tier tactics continues! Talking Tactics isn't going anywhere, but we ARE getting a new voice behind the mic. After 56 episodes o...
2 Sep 202515min
Ep. 56: My Favorite Moments from Two Years of Talking Tactics
After two years and 55 episodes packed with practical, joyful, and wildly clever ideas, Talking Tactics comes to a close. In this final episode, host Dayana Kibilds reflects on the “why” behind the sh...
22 Jul 202526min
Ep. 55: How Campus Geese Tripled Unrestricted Giving
On this episode of Talking Tactics, host Day chats with Stormie Harless and Reggie Hayes of Ball State University about one of the quirkiest—and most successful—Giving Day campaigns we've ever seen: l...
8 Jul 202531min
Ep. 54: How Iowa Boosted Clicks and Gifts on One Day for Iowa
What if a few strategic email decisions could boost your click-through rates by 73% and gifts by 26% on your giving day? On this episode of Talking Tactics, Day sits down with Veronica Jones and Zack ...
24 Jun 202523min
Ep. 53: Driving Alumni Engagement with Digital Downloads
What do planners, quizzes, and pumpkin stencils have in common? At Cornell, they’re powering growth in alumni engagement. In this episode of Talking Tactics, Sarina Alexander, lead graphic designer fo...
10 Jun 202523min
Ep. 52: Three Tactics to Stop Summer Melt
In this special compilation episode of Talking Tactics, host Day sifts through the archives to bring you a trio of field-tested summer strategies that actually move the needle. From boosting post-depo...
27 Mai 202524min
