Talking Tactics
Every game-changing tactic starts with a spark — that moment when someone notices something others missed, asks a different question, or sees a pattern hiding in plain sight. Talking Tactics celebrates these flashes of genius in higher education wherever they come from: the work-study student yapping in the commons, an admissions counselor pulling a late night, or the frazzled enrollment coordinator juggling a million tasks before noon. We explore both the insight AND the action, how a single observation became a tactic that delivered real results. We’ll even look at tactics that were a flop but led to an even greater comeback.
 Talking Tactics is hosted by Safaniya Stevenson and is a proud member of the Enrollify Podcast Network.

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Episoder(78)

Enrollify.org Relaunch: More Content, More Community

Enrollify.org Relaunch: More Content, More Community

In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on t...

13 Jun 20241min

Ep. 27: Filling Seats with Fast and Personal AI Responses

Ep. 27: Filling Seats with Fast and Personal AI Responses

Cade was stumped. After doing all the traditional work to get applications in, he saw that applicants to the First Class Dental Assisting School of Nashville were not converting. After doing some rese...

11 Jun 202432min

Ep. 26: Winning Views and Awards by Adding Soul and Humor to Your Video

Ep. 26: Winning Views and Awards by Adding Soul and Humor to Your Video

This episode is about this video: https://www.youtube.com/watch?v=G9Ph0-mO9Bc. Go watch it!A new program has launched — how do we make people aware of it? We make a video, of course! But, not all vide...

28 Mai 202428min

Ep. 25: Build Relationships on Social and Double the Benchmark Engagement

Ep. 25: Build Relationships on Social and Double the Benchmark Engagement

Picture a world where the standard social media engagement rates for educational institutions are 3.26% on Instagram, 1.36% on Facebook, and 0.51% on TikTok, as outlined in Hubspot’s December 2023 rep...

14 Mai 202426min

Ep. 24: Skyrocketing RFI Conversions With Multi-Page Forms And Fun

Ep. 24: Skyrocketing RFI Conversions With Multi-Page Forms And Fun

Imagine requesting information for a master’s program and being asked about your favorite movie… that’s what Lydia Fine did at the University of Iowa Tippie School of Business! As the Senior Marketing...

30 Apr 202426min

Beyond the Buzz: Real Stories of DEI Impact in Higher Education

Beyond the Buzz: Real Stories of DEI Impact in Higher Education

This special cross-over episode features clips from Confessions of a Higher Ed CMO, Talking Tactics, and The Application with Allison Turcio. These discussions highlight the significance of diversity,...

17 Apr 202438min

Ep. 23: Listening On Social For Over 10x More Engagement

Ep. 23: Listening On Social For Over 10x More Engagement

Getting a mention on social media is only half the win. Real engagement happens when we respond. This was Sabreen’s philosophy going into this shift in mentality for Rosalind Franklin University of Me...

16 Apr 202430min

Ep. 22: Making your subject lines fun for better open rates

Ep. 22: Making your subject lines fun for better open rates

Email is a sea of sameness. Just ask any sophomore or junior in high school you know: they are getting bombarded with thousands of emails and they all sound the same. Katie Mills-Erickson wanted to br...

2 Apr 202431min

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