Tech for Non-Techies

Tech for Non-Techies

This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products. Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford University, London Business School, and Chicago Booth. Her work is trusted by the government of Bahrain, Constellation Brands, and the Royal Bank of Canada, and her flagship approach—Tech for Non-Technical Founders—has helped hundreds of entrepreneurs and executives move from concept to scalable product. You'll learn how to: -Validate demand and shape a winning product brief -Budget, timeline, and de-risk builds you'll actually ship -Hire, brief, and manage developers and vendors with confidence -Use AI to speed research, prototyping, and growth -Launch, iterate, and measure ROI—without the buzzwords FOLLOW if you want clear, actionable guidance to build real tech value—minus the code and the hype.

Episoder(302)

190. Competing in the Age of AI

190. Competing in the Age of AI

Hype about generative AI is everywhere, but much simpler AI models have already changed entire industries.  By learning about how AI has already changed business, we can make predictions about what's ...

14 Feb 202424min

189. How to build a unicorn in 2024

189. How to build a unicorn in 2024

10 years ago Silicon Valley venture capitalist Aileen Lee coined the term "unicorn" to describe a young company valued at over $1 billion.  Back in 2013, there were just 39 unicorns in the US, and Lee...

7 Feb 202420min

188. How is AI disrupting your industry?

188. How is AI disrupting your industry?

If you want to prepare for AI disruption, learn from the music industry. The music industry was the first to be dragged through digital disruption in the early 2000s. Fortunes were made, and lost, as ...

31 Jan 202450min

187. What's wrong with Design Thinking?

187. What's wrong with Design Thinking?

The Design Thinking market is growing and Logitech's ex CEO Bracken Darrell credits it with increasing shareholder returns 10 times.  But, Design Lead Caoimhe Kelly believes Design Thinking doesn't fu...

24 Jan 202432min

186. Why the Design Thinking market is growing & how to benefit

186. Why the Design Thinking market is growing & how to benefit

The Design Thinking market is predicted to grow 5x more than the US economy in 2024. This is because C Suite decision makers are choosing to buy design thinking and innovation services. Listen to this...

17 Jan 202422min

185. What companies will get wrong in digital transformation in 2024

185. What companies will get wrong in digital transformation in 2024

Digital transformation and AI are going to continue being a top priority for most CEOs this year. But, 70% of these expensive projects fail to meet their goals, according to McKinsey. Listen to this e...

10 Jan 202419min

184. What AI will disrupt in 2024 and how to get ready

184. What AI will disrupt in 2024 and how to get ready

We are still at the beginning of the AI revolution, but in 2024 some of the world's oldest and richest industries are going to get disrupted by it. Listen to this episode to learn: The difference be...

3 Jan 202423min

183. Top entertainment picks to help you learn about tech

183. Top entertainment picks to help you learn about tech

In this episode, you will get four suggestions for shows about Big Tech, AI,  billionaire founders and white collar criminals. Sophia Matveeva's top entertainment suggestions that will teach you: How...

27 Des 202311min

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