Tech for Non-Techies

Tech for Non-Techies

This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products. Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford University, London Business School, and Chicago Booth. Her work is trusted by the government of Bahrain, Constellation Brands, and the Royal Bank of Canada, and her flagship approach—Tech for Non-Technical Founders—has helped hundreds of entrepreneurs and executives move from concept to scalable product. You'll learn how to: -Validate demand and shape a winning product brief -Budget, timeline, and de-risk builds you'll actually ship -Hire, brief, and manage developers and vendors with confidence -Use AI to speed research, prototyping, and growth -Launch, iterate, and measure ROI—without the buzzwords FOLLOW if you want clear, actionable guidance to build real tech value—minus the code and the hype.

Episoder(302)

182. What Business Leaders need to learn from industrial design

182. What Business Leaders need to learn from industrial design

Design methodologies help businesses make more money and build products users love. Learn how this works from industrial designer and YouTube star John Mauriello. In this episode you will learn: What...

20 Des 202352min

181. Why the best apps go on Apple first

181. Why the best apps go on Apple first

The app economy is projected to grow 4x faster than the US economy. This means opportunities for innovators, investors and the professional services that support the app ecosystem. Listen to this epis...

13 Des 202323min

180. Business & product lessons from Don Norman

180. Business & product lessons from Don Norman

"A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem" - Don Norman. Don Norman was Apple's first user experience architect and is revered for his...

6 Des 202318min

179. Top 4 tech podcasts for Business Leaders

179. Top 4 tech podcasts for Business Leaders

Here are Sophia Matveeva's top four podcast picks to help you learn how tech is changing business and the economy. This is a selection of the most jargon-free shows, where the hosts don't assume you'v...

29 Nov 202311min

178. How Logitech grew profits 4x in 3 years

178. How Logitech grew profits 4x in 3 years

Before the advent of the iPhone, Logitech was a boring but successful company, making $2 billion per year. They made functional but ugly computer mice at affordable prices. But when the world moved fr...

22 Nov 202320min

177. Where business schools fail in the Digital Age

177. Where business schools fail in the Digital Age

A top MBA can be the best investment you make in your career. BUT most business schools haven't adapted to the Digital Age, despite pressure from employers & students. Listen to this episode if you ha...

15 Nov 202316min

176. How community management helps tech companies win

176. How community management helps tech companies win

In just the first half of 2023, the Sweat with Kayla app recorded over $77 million in revenue. Without an engaged community, this success would not have been possible. A well managed community can hel...

8 Nov 202320min

175. How to use gamification to grow revenue, reduce churn & get new customers

175. How to use gamification to grow revenue, reduce churn & get new customers

Gamification helped Dropbox grow its user base by 3900% in 15 months. This is why Business Leaders must know what gamification engines are & how to use them. Listen to this episode to learn: What gam...

1 Nov 202320min

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