Tech for Non-Techies

Tech for Non-Techies

If you want to build new things and be known as the innovator in the room — this is your show. Whether you're launching a tech venture from scratch as a non-technical founder, bringing a new product to market inside a large organisation, or advising tech and VC clients — I'll give you the thinking and the frameworks to do it. The smartest founders and the most ambitious senior executives are obsessed with the same skill: product thinking. It's the ability to figure out what is worth building, why it is worth building, and how to make it work. Founders develop it out of necessity. Senior leaders suddenly need it the moment they reach the top. Almost nobody teaches it. I do. I've taught these frameworks at Oxford, London Business School, and Techstars, written for the Harvard Business Review, and spoken at GITEX and Cannes Lions. I have over 800 alumni across four continents. This is not theory. It is the thinking, tested at the highest level, and now yours.

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Episoder(317)

181. Why the best apps go on Apple first

181. Why the best apps go on Apple first

The app economy is projected to grow 4x faster than the US economy. This means opportunities for innovators, investors and the professional services that support the app ecosystem. Listen to this epis...

13 Des 202323min

180. Business & product lessons from Don Norman

180. Business & product lessons from Don Norman

"A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem" - Don Norman. Don Norman was Apple's first user experience architect and is revered for his...

6 Des 202318min

179. Top 4 tech podcasts for Business Leaders

179. Top 4 tech podcasts for Business Leaders

Here are Sophia Matveeva's top four podcast picks to help you learn how tech is changing business and the economy. This is a selection of the most jargon-free shows, where the hosts don't assume you'v...

29 Nov 202311min

178. How Logitech grew profits 4x in 3 years

178. How Logitech grew profits 4x in 3 years

Before the advent of the iPhone, Logitech was a boring but successful company, making $2 billion per year. They made functional but ugly computer mice at affordable prices. But when the world moved fr...

22 Nov 202320min

177. Where business schools fail in the Digital Age

177. Where business schools fail in the Digital Age

A top MBA can be the best investment you make in your career. BUT most business schools haven't adapted to the Digital Age, despite pressure from employers & students. Listen to this episode if you ha...

15 Nov 202316min

176. How community management helps tech companies win

176. How community management helps tech companies win

In just the first half of 2023, the Sweat with Kayla app recorded over $77 million in revenue. Without an engaged community, this success would not have been possible. A well managed community can hel...

8 Nov 202320min

175. How to use gamification to grow revenue, reduce churn & get new customers

175. How to use gamification to grow revenue, reduce churn & get new customers

Gamification helped Dropbox grow its user base by 3900% in 15 months. This is why Business Leaders must know what gamification engines are & how to use them. Listen to this episode to learn: What gam...

1 Nov 202320min

174. What stock market investors REALLY need to know about tech

174. What stock market investors REALLY need to know about tech

Tech companies have changed the stock market and the economy. But, to be a Smart Money investor, what do you really need to know about tech? Listen to this interview with Richard Kramer to find out. R...

25 Okt 202344min

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