Tech for Non-Techies

Tech for Non-Techies

This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products. Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford University, London Business School, and Chicago Booth. Her work is trusted by the government of Bahrain, Constellation Brands, and the Royal Bank of Canada, and her flagship approach—Tech for Non-Technical Founders—has helped hundreds of entrepreneurs and executives move from concept to scalable product. You'll learn how to: -Validate demand and shape a winning product brief -Budget, timeline, and de-risk builds you'll actually ship -Hire, brief, and manage developers and vendors with confidence -Use AI to speed research, prototyping, and growth -Launch, iterate, and measure ROI—without the buzzwords FOLLOW if you want clear, actionable guidance to build real tech value—minus the code and the hype.

Episoder(302)

110. Cutting through tech hype with the Actionable Futurist

110. Cutting through tech hype with the Actionable Futurist

Conferences are full of speakers saying that the latest tech will change the world, but that often leaves smart people even more confused. Knowing about trends is irrelevant if you don't know what to ...

3 Aug 202235min

109. Do this to become a Digital Collaborator today

109. Do this to become a Digital Collaborator today

To lead in the Digital Age, you need to become a Digital Collaborator. The best way to learn anything quickly is to put yourself in a situation where not doing it isn't an option. Listen to this episo...

27 Jul 202215min

108. How to work with a data scientist

108. How to work with a data scientist

Some problems that annoy you daily could be solved by AI, but most business teams don't know that because they've never discussed them with a technologist. Listen to this episode with Dr Catherine Bre...

20 Jul 202229min

107. Top questions to ask about an app to become smart money

107. Top questions to ask about an app to become smart money

To become SMART MONEY as an investor, founder or corporate innovator, you have to know what questions to ask about a product. This helps you spot signs of early success or early warning. Listen to th...

13 Jul 202219min

106. What angel investors REALLY need to know about tech

106. What angel investors REALLY need to know about tech

Even the smartest professionals who don't have backgrounds in digital businesses make the same mistakes when it comes to tech start-ups. They often want vanity metrics, as opposed to what truly matter...

6 Jul 202218min

105. A surprising outcome of Speaking Tech (& a lesson from Apple Watch)

105. A surprising outcome of Speaking Tech (& a lesson from Apple Watch)

Listen to what happened when Apple forgot a key market and how to avoid the same mistake. When product teams consist of entirely white males, they make products for white males. When non-technical pro...

29 Jun 202214min

104. Do things that don't scale

104. Do things that don't scale

"One of the most common types of advice we give at Y Combinator is to do things that don't scale," says Paul Graham, Y Combinator founder. Recruiting users manually and getting feedback is what lets y...

22 Jun 20229min

103. How I got into deep tech investing (with Colin Beirne, Two Sigma Ventures)

103. How I got into deep tech investing (with Colin Beirne, Two Sigma Ventures)

"There are things that are much more important about investing in technology companies than technology," says Colin Beirne, Founder of Two Sigma Ventures. TSV has invested in around 100 start-ups over...

13 Jun 202246min

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