Tech for Non-Techies

Tech for Non-Techies

This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products. Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford University, London Business School, and Chicago Booth. Her work is trusted by the government of Bahrain, Constellation Brands, and the Royal Bank of Canada, and her flagship approach—Tech for Non-Technical Founders—has helped hundreds of entrepreneurs and executives move from concept to scalable product. You'll learn how to: -Validate demand and shape a winning product brief -Budget, timeline, and de-risk builds you'll actually ship -Hire, brief, and manage developers and vendors with confidence -Use AI to speed research, prototyping, and growth -Launch, iterate, and measure ROI—without the buzzwords FOLLOW if you want clear, actionable guidance to build real tech value—minus the code and the hype.

Episoder(302)

38. Founder Stories: How I Built IVY, the Social University

38. Founder Stories: How I Built IVY, the Social University

Learning notes from this episode: Beri's first hire was a designer, not a developer. He found her through via a recommendation. This is the best way to hire product talent. Beri has never had a techni...

17 Mar 20211h 3min

37. APIs: why Uber uses Google Maps

37. APIs: why Uber uses Google Maps

Learning notes from this episode: The server is like a brain: it is a processing organ. But, just as a brain needs sensory organs to give and receive information in the form of a mouth, eyes and ears...

10 Mar 202113min

36. How To Validate Your Product

36. How To Validate Your Product

Learning notes from this episode: A product is a solution to a people problem. Before even contacting a product team, take time to investigate the people and the problem. Marketers and designers go th...

3 Mar 202121min

35. Apple vs Android: an introduction to the app economy

35. Apple vs Android: an introduction to the app economy

Learning notes from this episode:   While there are more apps on the Google Play store, Apple apps account for 70% of all revenue generated on Apple and Google combined. Apple users are wealthier tha...

24 Feb 202115min

34. How I Built A Fintech AI Business As A Non-Technical Founder

34. How I Built A Fintech AI Business As A Non-Technical Founder

Learning notes from this episode: An algorithm is just a set of instructions that you put into a computer. JS created a prototype of his algorithm using a spreadsheet. The aim of his algorithm was t...

17 Feb 202145min

33. What Is A Product?

33. What Is A Product?

Learning notes from this episode:   A product is a solution to a people problem Companies that are successful over a long period of time understand the problem and make new solutions for it A company...

10 Feb 202115min

32. What Developers Do: Front End vs Back End

32. What Developers Do: Front End vs Back End

Key learning notes from this episode: Developers write computer code to make the design come alive. The vast majority of apps will need to have a front end and a back end. Front end developers creat...

3 Feb 202116min

31. How To Transition Into Venture Capital

31. How To Transition Into Venture Capital

Learning notes from this episode:   Venture capitalists are investors in startups, but they also have to raise money from investors. Investors that invest into VC funds are called Limited Partners, o...

27 Jan 202123min

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