Tech for Non-Techies

Tech for Non-Techies

This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products. Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford University, London Business School, and Chicago Booth. Her work is trusted by the government of Bahrain, Constellation Brands, and the Royal Bank of Canada, and her flagship approach—Tech for Non-Technical Founders—has helped hundreds of entrepreneurs and executives move from concept to scalable product. You'll learn how to: -Validate demand and shape a winning product brief -Budget, timeline, and de-risk builds you'll actually ship -Hire, brief, and manage developers and vendors with confidence -Use AI to speed research, prototyping, and growth -Launch, iterate, and measure ROI—without the buzzwords FOLLOW if you want clear, actionable guidance to build real tech value—minus the code and the hype.

Episoder(302)

46. How technology moves money around the world

46. How technology moves money around the world

Learning notes from this episode:   APIs are tiny snippets of code that allow one tech product to be integrated into another tech product. For example, each time you see Login with Facebook in a webs...

12 Mai 202122min

45. Apps have brains too: a quick guide to servers

45. Apps have brains too: a quick guide to servers

Learning notes from this episode:   The bit of an app or site you interact with is called a front end. If you can touch it, swipe it or speak to it, it is a front end. The front end is a computer th...

5 Mai 202115min

44. The new fashion for designer CEOs

44. The new fashion for designer CEOs

Learning notes from this episode:   The new breed of tech successes today value people who have a strong understanding of the user, not only engineering.  Many of the technologies underlying the prod...

28 Apr 202113min

43. What's technical debt and why should non-techies care?

43. What's technical debt and why should non-techies care?

Learning notes from this episode: Technical debt is the mess that gets left over from writing code and should be regularly cleaned up in order for the engineering team to work properly. Alexandre...

21 Apr 202125min

42. How To Measure Success In Your Product

42. How To Measure Success In Your Product

Key learning notes from this episode: A product is a solution to a problem someone is experiencing. The goal of your product is to solve that problem.   Different products focus on different metrics,...

14 Apr 202118min

41. From tech entrepreneurship to venture capital

41. From tech entrepreneurship to venture capital

Learning notes from this episode: Venture capitalists have three main jobs: sourcing deals and investing, raising capital for their own funds and helping the start-ups in their portfolio. Early sta...

7 Apr 202125min

40. How to use No Code apps to build your first product

40. How to use No Code apps to build your first product

Learning notes from this episode: The no code movement is the idea that you can build a digital product using existing tools, which you assemble together without writing any of your own code. It inc...

31 Mar 202118min

39. What do tech CEOs actually do?

39. What do tech CEOs actually do?

Learning notes: The tech CEO's job is to work with other people who have different skills to reach a clear business aim. It is not to supervise everything or do everything themselves.  You can use tec...

24 Mar 202115min

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