Tech for Non-Techies

Tech for Non-Techies

This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products. Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford University, London Business School, and Chicago Booth. Her work is trusted by the government of Bahrain, Constellation Brands, and the Royal Bank of Canada, and her flagship approach—Tech for Non-Technical Founders—has helped hundreds of entrepreneurs and executives move from concept to scalable product. You'll learn how to: -Validate demand and shape a winning product brief -Budget, timeline, and de-risk builds you'll actually ship -Hire, brief, and manage developers and vendors with confidence -Use AI to speed research, prototyping, and growth -Launch, iterate, and measure ROI—without the buzzwords FOLLOW if you want clear, actionable guidance to build real tech value—minus the code and the hype.

Episoder(302)

54. How I built a party platform

54. How I built a party platform

Put on your party pants! In this episode, you'll hear from Julie Novack, the CEO & non-technical co-founder of PartySlate. PartySlate is a platform that connects event professionals to people planning...

7 Jul 202120min

53. The hidden cost of cat videos

53. The hidden cost of cat videos

Storing stuff costs money, this is why it's good to look in the back of the cupboard and decide whether you really need all those spices you bought 5 years ago. This is the same with data stored by te...

30 Jun 202115min

52. Introduction to Venture Capital

52. Introduction to Venture Capital

A robust venture capital industry is one of the pillars of the today's tech boom, because it provides the funding for new companies to grow. But "venture capital is not a job for everyone," says ventu...

23 Jun 202128min

51. The career secret all tech innovators know

51. The career secret all tech innovators know

Most start-ups fail, but founders and investors can still use this for career success. Learning how tech products get made and how the companies behind them make money, opens so many doors to interest...

16 Jun 202116min

50. How to work with developers: advice from a CTO

50. How to work with developers: advice from a CTO

"Come to developers with good research and understand your customer. If you don't understand your customer, how can you expect the developer to build features for that customer?" says developer Ariana...

9 Jun 202118min

49. AI, visual search & entrepreneurship with Jenny Griffiths MBE

49. AI, visual search & entrepreneurship with Jenny Griffiths MBE

"The biggest lie told in tech is that you that you need to be a coder. I think that being able to understand the user experience behind tech, being able to articulate technology, and being able to get...

1 Jun 202147min

48. How to make a prototype for your product (Part 2)

48. How to make a prototype for your product (Part 2)

Making a prototype is a key step in your journey in bringing your tech idea to life. Begin with UX research, which we covered in last week's episode. With your research done, it's time to move on to ...

26 Mai 202117min

47. How to make a prototype for your product (Part 1)

47. How to make a prototype for your product (Part 1)

The prototyping process is the first step in the product development journey. To go from idea to live app, site or algorithm, you need to test it with target users. A good prototype can get you fundin...

19 Mai 202118min

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