Tech for Non-Techies

Tech for Non-Techies

If you want to build new things and be known as the innovator in the room — this is your show. Whether you're launching a tech venture from scratch as a non-technical founder, bringing a new product to market inside a large organisation, or advising tech and VC clients — I'll give you the thinking and the frameworks to do it. The smartest founders and the most ambitious senior executives are obsessed with the same skill: product thinking. It's the ability to figure out what is worth building, why it is worth building, and how to make it work. Founders develop it out of necessity. Senior leaders suddenly need it the moment they reach the top. Almost nobody teaches it. I do. I've taught these frameworks at Oxford, London Business School, and Techstars, written for the Harvard Business Review, and spoken at GITEX and Cannes Lions. I have over 800 alumni across four continents. This is not theory. It is the thinking, tested at the highest level, and now yours.

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Episoder(317)

29. How To Hire Product Teams: A Guide For Non-Technical Founders

29. How To Hire Product Teams: A Guide For Non-Technical Founders

Learning notes from this episode: Work with designers first: your first hire should be a user experience designer, not a developer. You don't need a CTO co-founder, but you do need a technical lead...

16 Des 202014min

28. How To Hire And Work With UX Designers

28. How To Hire And Work With UX Designers

Learning notes from this episode:   Always work with designers before hiring developers.  Come to UX designers with a problem you want to solve, rather than a feature list When you're thinking of tar...

9 Des 202023min

27. Good Product Manager Vs Bad Product Manager According To Ben Horowitz

27. Good Product Manager Vs Bad Product Manager According To Ben Horowitz

Learnings notes from this episode:   Good product managers Know the market, the product and the competition Take full responsibility for the success of the product Marketing counterparts to the engin...

2 Des 202019min

26. How to Get Into Product Management and Growth Hacking For Non-Techies

26. How to Get Into Product Management and Growth Hacking For Non-Techies

Learning notes from this episode: To get into product management, you need to build a product. I doesn't have to be a full mobile app. You can start with something very simple, like a blog or a new...

25 Nov 202026min

25. Founder Stories: How I Built Home Made

25. Founder Stories: How I Built Home Made

Learning notes from this episode: Asaf Navot does not have a technical co-founder at Home Made. His first technical hire was a Product Manager, not a CTO. When you are considering investing your ti...

18 Nov 202018min

24. You Don't Need A Technical Co-Founder

24. You Don't Need A Technical Co-Founder

Learning notes from this episode:   There is a difference between technology enabled businesses and deep tech businesses. Technology enabled businesses use tech to deliver a product or service cheape...

11 Nov 202016min

23. What non-techies can learn from Steve Jobs

23. What non-techies can learn from Steve Jobs

Lessons from this episode:   These lessons are based on Walter Isaacson's biography of Steve Jobs. "The reason Apple can create products like the iPad is that we've always tried to be at the intersec...

4 Nov 202025min

22. What Investors Really Need To Know About Tech

22. What Investors Really Need To Know About Tech

Learning notes from this episode:   There is a difference between deep tech investing, such as bio tech, and investing in commercial and UX innovation. For deep tech, you absolutely must have deep te...

28 Okt 202022min

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