Tech for Non-Techies

Tech for Non-Techies

This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products. Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford University, London Business School, and Chicago Booth. Her work is trusted by the government of Bahrain, Constellation Brands, and the Royal Bank of Canada, and her flagship approach—Tech for Non-Technical Founders—has helped hundreds of entrepreneurs and executives move from concept to scalable product. You'll learn how to: -Validate demand and shape a winning product brief -Budget, timeline, and de-risk builds you'll actually ship -Hire, brief, and manage developers and vendors with confidence -Use AI to speed research, prototyping, and growth -Launch, iterate, and measure ROI—without the buzzwords FOLLOW if you want clear, actionable guidance to build real tech value—minus the code and the hype.

Episoder(302)

6. Intro to Product Management with Facebook's Rags Vadali

6. Intro to Product Management with Facebook's Rags Vadali

In this episode Sophia Matveeva talks to Rags Vadali about what product management is, what PMs do and what you need to get a job in PM. Rags Vadali has managed product at Google, Facebook and variou...

17 Jun 202016min

5. Top Mistakes Non-Technical Founders Make

5. Top Mistakes Non-Technical Founders Make

In this episode Sophia Matveeva covers the top five mistakes non-technical founders make, most of which she made herself. The main five mistakes to avoid are: Don't make developers your first hires....

12 Jun 202024min

4. What Non-Technical Founders Need to Know About Tech

4. What Non-Technical Founders Need to Know About Tech

David Segura is a perfect example of how non-techies can thrive in technology. His first venture, Giant Media, was a native video advertising exchange which David sold for millions to an ad tech compa...

4 Jun 202021min

The Most Important Thing About Tech

The Most Important Thing About Tech

Tech products like apps, sites and algorithms are constantly evolving. Every time an app is released, its makers track how people use it. They use that information to improve it for the next release. ...

4 Jun 202028min

1. What's Tech for Non-Techies?

1. What's Tech for Non-Techies?

This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down...

2 Jun 20202min

2. How I Built A Global Social Network

2. How I Built A Global Social Network

Robyn is the CEO & Founder of HER, the world's largest brand for LGBTQ women & queer people. Their app is home to 5 million people across the world, with dating and community connections, and their ev...

2 Jun 202019min

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