Tech for Non-Techies

Tech for Non-Techies

This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products. Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford University, London Business School, and Chicago Booth. Her work is trusted by the government of Bahrain, Constellation Brands, and the Royal Bank of Canada, and her flagship approach—Tech for Non-Technical Founders—has helped hundreds of entrepreneurs and executives move from concept to scalable product. You'll learn how to: -Validate demand and shape a winning product brief -Budget, timeline, and de-risk builds you'll actually ship -Hire, brief, and manage developers and vendors with confidence -Use AI to speed research, prototyping, and growth -Launch, iterate, and measure ROI—without the buzzwords FOLLOW if you want clear, actionable guidance to build real tech value—minus the code and the hype.

Episoder(302)

254. How to build a tech ecosystem that lasts

254. How to build a tech ecosystem that lasts

What does it really take to build a tech ecosystem that endures — beyond PR launches and startup grants? In this episode, Sophia Matveeva shares hard-won insights from working with governments, corpor...

14 Mai 202517min

253. 4 Podcasts That Will Make You Smarter This Summer

253. 4 Podcasts That Will Make You Smarter This Summer

Want to become a better tech innovator while you sit on a beach? In this episode, Sophia Matveeva shares four podcast episodes you can learn from through osmosis—and enjoy every minute of it. You will...

7 Mai 202516min

252. Go from Local Player to Global Tech Leader

252. Go from Local Player to Global Tech Leader

Phil Knight spotted better running shoes in Japan — and turned that insight into Nike, one of the world's biggest brands. In this episode, you'll learn how thinking internationally sparks breakthrough...

30 Apr 202518min

251: Lessons from the Dot-Com era for today's AI Hype

251: Lessons from the Dot-Com era for today's AI Hype

Is today's AI hype cycle just dot-com boom 2.0? In this episode, host Sophia Matveeva talks with David G. Ewing, who lived through the original tech bubble (literally in a closet in Palo Alto!) about ...

23 Apr 202535min

250. Less Tech, More Value: Why Simpler Digital Products Win

250. Less Tech, More Value: Why Simpler Digital Products Win

The more technology you put into your product, the worse it can get. In this episode, Sophia Matveeva talks with Zahra Almahoozi, founder of DARB and recent graduate of the Tech for Non-Technical Foun...

16 Apr 202518min

249. AI ROI: 7 Insights from the Economist Business Innovation Summit

249. AI ROI: 7 Insights from the Economist Business Innovation Summit

Some companies waste millions on AI initiatives while others use it to gain serious market advantage. In this episode, you'll learn the seven insights Sophia Matveeva, our CEO, got from The Economist'...

9 Apr 202516min

248. Q&A Episode: How to Keep Tech Teams On Track Without Micromanaging

248. Q&A Episode: How to Keep Tech Teams On Track Without Micromanaging

Here are the listener questions Sophia Matveeva answers in this episode: What should I be asking in product meetings if I don't have a technical background? I'm leading a digital transformation initi...

2 Apr 202515min

247. Million-Dollar Misunderstandings: How to Fix Tech-Business Disconnect

247. Million-Dollar Misunderstandings: How to Fix Tech-Business Disconnect

Companies invest millions in tech projects every day. Some deliver remarkable returns while others crash and burn, wasting fortunes and careers. The deciding factor? Rarely the technology itself—it's ...

26 Mar 202521min

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