Tech for Non-Techies

Tech for Non-Techies

If you want to build new things and be known as the innovator in the room — this is your show. Whether you're launching a tech venture from scratch as a non-technical founder, bringing a new product to market inside a large organisation, or advising tech and VC clients — I'll give you the thinking and the frameworks to do it. The smartest founders and the most ambitious senior executives are obsessed with the same skill: product thinking. It's the ability to figure out what is worth building, why it is worth building, and how to make it work. Founders develop it out of necessity. Senior leaders suddenly need it the moment they reach the top. Almost nobody teaches it. I do. I've taught these frameworks at Oxford, London Business School, and Techstars, written for the Harvard Business Review, and spoken at GITEX and Cannes Lions. I have over 800 alumni across four continents. This is not theory. It is the thinking, tested at the highest level, and now yours.

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Episoder(317)

269: 4 Non-Technical Founders Who Built Billion-Dollar Tech Empires

269: 4 Non-Technical Founders Who Built Billion-Dollar Tech Empires

Most founders think you need to be technical to build a billion-dollar company. But some of the world's biggest tech giants were started by people who never wrote a single line of code. In this episod...

10 Sep 202518min

268: How to Align Founders and Investors (Before Things Go Wrong)

268: How to Align Founders and Investors (Before Things Go Wrong)

Most founders think securing investors will solve all their problems. But fundraising often creates a new set of challenges—misaligned expectations, endless reporting requests, and pressure that pulls...

3 Sep 202542min

267: 7 Startup Lessons from BlackBerry's Rise and Fall

267: 7 Startup Lessons from BlackBerry's Rise and Fall

Most non-technical founders dream of building a game-changing tech product—without learning to code. But bridging the gap between vision and execution? That takes more than just a good idea. In this e...

27 Aug 202515min

266. Founder-Led vs. Product-Led Growth: how to pick the right path for your startup

266. Founder-Led vs. Product-Led Growth: how to pick the right path for your startup

Most founders dream of creating a product so good it sells itself. That's the promise of product-led growth: customers discover, share, and adopt your product with little to no sales effort. Sadly tha...

20 Aug 202536min

265. From vodka shots to Y Combinator: how a non-technical founder built a global tech company

265. From vodka shots to Y Combinator: how a non-technical founder built a global tech company

If you're a non-technical founder building your first product, this episode is for you. In today's lesson, Robyn Exton shares the real story of how she went from branding agency employee to founder of...

14 Aug 202559min

264. The vacation strategy for people who can't switch off

264. The vacation strategy for people who can't switch off

If you're the kind of leader who is "on" all the time — even on vacation — this episode is for you. In today's lesson, Sophia Matveeva shares a practical, honest approach to taking time off without pr...

6 Aug 202513min

263. The feature factory trap: when output doesn't equal progress

263. The feature factory trap: when output doesn't equal progress

Why do so many software teams feel busy — but deliver so little value? Fractional tech leader Thanos Diacakis shares why shipping more features doesn't always mean progress. Drawing on 25+ years in so...

30 Jul 202531min

262.  Why the CEO is the most dangerous person in a tech startup

262. Why the CEO is the most dangerous person in a tech startup

Most startup CEOs think they're the visionary. But in today's episode, you'll learn why the CEO is often the single biggest threat to team productivity — and how to avoid becoming one. Based on a real...

16 Jul 202519min

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