Tech for Non-Techies

Tech for Non-Techies

This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products. Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford University, London Business School, and Chicago Booth. Her work is trusted by the government of Bahrain, Constellation Brands, and the Royal Bank of Canada, and her flagship approach—Tech for Non-Technical Founders—has helped hundreds of entrepreneurs and executives move from concept to scalable product. You'll learn how to: -Validate demand and shape a winning product brief -Budget, timeline, and de-risk builds you'll actually ship -Hire, brief, and manage developers and vendors with confidence -Use AI to speed research, prototyping, and growth -Launch, iterate, and measure ROI—without the buzzwords FOLLOW if you want clear, actionable guidance to build real tech value—minus the code and the hype.

Episoder(302)

246. 5 Types of Innovation Leaders: From Nonsense to C-Suite

246. 5 Types of Innovation Leaders: From Nonsense to C-Suite

Some "Heads of Innovation" are glorified event planners while others transform entire businesses. In this episode, you'll learn how to identify which type of innovation leader you're dealing with and ...

19 Mar 202522min

245. What To Do If Your Start-up Fails

245. What To Do If Your Start-up Fails

Start-up failure is never pleasant, but did you know you can actually make more money and be more successful as a result? In this candid, no-nonsense episode, you'll learn exactly what to do when your...

12 Mar 202524min

244. The Non-Techie's Path to VC

244. The Non-Techie's Path to VC

If you're a non-technical founder or corporate innovator, you've likely heard the myth: venture capital is exclusively for bankers or coders. Promise Phelon shatters this misconception completely. In ...

5 Mar 202530min

243. How to Work with Developers: A Guide for Non-Technical Leaders

243. How to Work with Developers: A Guide for Non-Technical Leaders

If you're a non-technical founder or leader, you might find developers frustrating to work with. (They also think the same thing about you) Developers resist quick changes, seem annoyed by status meet...

26 Feb 202530min

242. Big Tech vs Little Tech: What Non-Technical Leaders Need to Know

242. Big Tech vs Little Tech: What Non-Technical Leaders Need to Know

What's good for Big Tech isn't always good for Little Tech, and vice versa. In this episode, we're breaking down the key differences between these two worlds and what they mean for you. Listen to lear...

19 Feb 202521min

241.  The 8 Types Of People You Need In Your Network

241. The 8 Types Of People You Need In Your Network

Have you noticed how some people seem to know exactly the right person to call when they need something? That's not luck - it's strategic networking. If you're an innovator with ambition, you need to ...

12 Feb 202534min

240. What Non-Technical Innovators Need To Do About DeepSeek

240. What Non-Technical Innovators Need To Do About DeepSeek

DeepSeek is a new AI that's 44 times cheaper than ChatGPT and completely open-source. While tech blogs obsess over the technical specs, there's a bigger story for non-technical innovators that no one ...

5 Feb 202519min

239. Do you really need a co-founder?

239. Do you really need a co-founder?

Do you really need a co-founder? There's intense pressure in the startup world to find co-founders, but the data tells a surprising story. MIT research shows that solo founders are actually more than ...

29 Jan 202530min

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