Tech for Non-Techies

Tech for Non-Techies

If you want to build new things and be known as the innovator in the room — this is your show. Whether you're launching a tech venture from scratch as a non-technical founder, bringing a new product to market inside a large organisation, or advising tech and VC clients — I'll give you the thinking and the frameworks to do it. The smartest founders and the most ambitious senior executives are obsessed with the same skill: product thinking. It's the ability to figure out what is worth building, why it is worth building, and how to make it work. Founders develop it out of necessity. Senior leaders suddenly need it the moment they reach the top. Almost nobody teaches it. I do. I've taught these frameworks at Oxford, London Business School, and Techstars, written for the Harvard Business Review, and spoken at GITEX and Cannes Lions. I have over 800 alumni across four continents. This is not theory. It is the thinking, tested at the highest level, and now yours.

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Episoder(317)

261. AI won't kill jobs — but short-term thinking will

261. AI won't kill jobs — but short-term thinking will

Some CEOs are already replacing engineers and junior staff with large language models. But what if the real risk isn't that AI replaces your team — it's that it doesn't, and you're left without a tale...

9 Jul 202517min

260. How non-techies succeed in tech: lessons from Microsoft's CTO

260. How non-techies succeed in tech: lessons from Microsoft's CTO

What does it really take to lead in tech without a technical degree? In this episode, Jennifer Byrne, former CTO of Microsoft US, shares how she built a top-tier tech career starting with a psychology...

2 Jul 202538min

259. Big tech, AI and the future of attention: what you missed in Cannes

259. Big tech, AI and the future of attention: what you missed in Cannes

Think advertising is just TikTok, Instagram, or TV? Think again. At Cannes Lions, a major industry summit, Big Tech set the agenda for what's next in AI, branding, and attention. This is your insider'...

25 Jun 202514min

258. Why you need a brand before you need an app

258. Why you need a brand before you need an app

Most founders dive straight into building — features, user flows, no-code tools — before they've nailed the strategy that actually drives traction: brand. In this episode, Sophia Matveeva shares why b...

11 Jun 202518min

257. Why bad work wins

257. Why bad work wins

Analysis paralysis is BORING. And it doesn't get you results. Most founders think they fail because of the market, the product, or the pitch. But the real killer is a slow mindset. In this episode, So...

4 Jun 202514min

256. Top mistakes non-technical founders make & how to avoid them

256. Top mistakes non-technical founders make & how to avoid them

If you're building a tech product but don't have a technical background, this episode will save you months of wasted time and thousands in unnecessary spend. In this re-release of one of our most popu...

27 Mai 202525min

255. What Most Startup Support Gets Wrong — and How to Fix It

255. What Most Startup Support Gets Wrong — and How to Fix It

From accelerators to corporate venture capital, most startup support structures fail to deliver. Investor and entrepreneur Andrew Ackerman explains why — and what founders and corporates should do ins...

21 Mai 202535min

254. How to build a tech ecosystem that lasts

254. How to build a tech ecosystem that lasts

What does it really take to build a tech ecosystem that endures — beyond PR launches and startup grants? In this episode, Sophia Matveeva shares hard-won insights from working with governments, corpor...

14 Mai 202517min

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