Tech for Non-Techies

Tech for Non-Techies

If you want to build new things and be known as the innovator in the room — this is your show. Whether you're launching a tech venture from scratch as a non-technical founder, bringing a new product to market inside a large organisation, or advising tech and VC clients — I'll give you the thinking and the frameworks to do it. The smartest founders and the most ambitious senior executives are obsessed with the same skill: product thinking. It's the ability to figure out what is worth building, why it is worth building, and how to make it work. Founders develop it out of necessity. Senior leaders suddenly need it the moment they reach the top. Almost nobody teaches it. I do. I've taught these frameworks at Oxford, London Business School, and Techstars, written for the Harvard Business Review, and spoken at GITEX and Cannes Lions. I have over 800 alumni across four continents. This is not theory. It is the thinking, tested at the highest level, and now yours.

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Episoder(317)

253. 4 Podcasts That Will Make You Smarter This Summer

253. 4 Podcasts That Will Make You Smarter This Summer

Want to become a better tech innovator while you sit on a beach? In this episode, Sophia Matveeva shares four podcast episodes you can learn from through osmosis—and enjoy every minute of it. You will...

7 Mai 202516min

252. Go from Local Player to Global Tech Leader

252. Go from Local Player to Global Tech Leader

Phil Knight spotted better running shoes in Japan — and turned that insight into Nike, one of the world's biggest brands. In this episode, you'll learn how thinking internationally sparks breakthrough...

30 Apr 202518min

251: Lessons from the Dot-Com era for today's AI Hype

251: Lessons from the Dot-Com era for today's AI Hype

Is today's AI hype cycle just dot-com boom 2.0? In this episode, host Sophia Matveeva talks with David G. Ewing, who lived through the original tech bubble (literally in a closet in Palo Alto!) about ...

23 Apr 202535min

250. Less Tech, More Value: Why Simpler Digital Products Win

250. Less Tech, More Value: Why Simpler Digital Products Win

The more technology you put into your product, the worse it can get. In this episode, Sophia Matveeva talks with Zahra Almahoozi, founder of DARB and recent graduate of the Tech for Non-Technical Foun...

16 Apr 202518min

249. AI ROI: 7 Insights from the Economist Business Innovation Summit

249. AI ROI: 7 Insights from the Economist Business Innovation Summit

Some companies waste millions on AI initiatives while others use it to gain serious market advantage. In this episode, you'll learn the seven insights Sophia Matveeva, our CEO, got from The Economist'...

9 Apr 202516min

248. Q&A Episode: How to Keep Tech Teams On Track Without Micromanaging

248. Q&A Episode: How to Keep Tech Teams On Track Without Micromanaging

Here are the listener questions Sophia Matveeva answers in this episode: What should I be asking in product meetings if I don't have a technical background? I'm leading a digital transformation initi...

2 Apr 202515min

247. Million-Dollar Misunderstandings: How to Fix Tech-Business Disconnect

247. Million-Dollar Misunderstandings: How to Fix Tech-Business Disconnect

Companies invest millions in tech projects every day. Some deliver remarkable returns while others crash and burn, wasting fortunes and careers. The deciding factor? Rarely the technology itself—it's ...

26 Mar 202521min

246. 5 Types of Innovation Leaders: From Nonsense to C-Suite

246. 5 Types of Innovation Leaders: From Nonsense to C-Suite

Some "Heads of Innovation" are glorified event planners while others transform entire businesses. In this episode, you'll learn how to identify which type of innovation leader you're dealing with and ...

19 Mar 202522min

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