Episode 81: Want content to be shared? Use Creative Commons instead of a copyright
Full text with links to Creative Commons license options: https://www.swordandthescript.com/2022/01/copyright-marketing-content/
11 Apr 20254min
Episode 80: Move over mouse and keyboard, chatbots are the new interface for PR software [PR tech sum no. 61]
Full text with links to the underlying resources: https://www.swordandthescript.com/2025/04/chatbots-pr-software/
8 Apr 202513min
Episode 79: The surprising reason marketing leaders and CMOs get fired
Full text: https://www.swordandthescript.com/2025/03/marketing-leaders-get-fired/
1 Apr 20254min
Episode 78: That statistic that people have the attention span of a goldfish is probably a fabrication
Full text with links to the underlying resources: https://www.swordandthescript.com/2022/02/goldfish-attention-span/
28 Mar 20254min
Episode 77: It's the setbacks make a good business story, not the successes
Full text of this post: https://www.swordandthescript.com/2025/03/makes-a-good-business-story/
25 Mar 20252min
Episode 76: This report on sales messaging might turn B2B marketing upside down
Full text with links to the underlying resources: https://www.swordandthescript.com/2025/03/sales-messaging/
18 Mar 20259min
Episode 75: 3 Simple Tips for Getting Better Coverage of Your Surveys
Full text of this post: https://www.swordandthescript.com/2022/06/coverage-surveys/
14 Mar 20255min
Episode 74: Demand generation marketers increasingly seeks to build trust
Full text with links to the underlying resources: https://www.swordandthescript.com/2025/03/demand-generation-build-trust/
11 Mar 20257min
