Episode 161: B2B CEOs think marketing is a waste: they can test that by turning marketing OFF
Text version of this post with links to the cited resources: https://www.swordandthescript.com/2026/08/turn-marketing-off/
25 Aug 3min
Episode 160: A theory on why B2B marketing requires so many darn customer touches today
Text version of this post, which has links to all the citations and resources mentioned on this episode: https://www.swordandthescript.com/2026/08/b2b-marketing-touches/
18 Aug 10min
Episode 159: International travelers to the World Cup remind Americans to be grateful
Text version of this post: https://www.swordandthescript.com/2026/07/world-cup-americans/
11 Aug 3min
Episode 158: Have we seen this movie before? AI visibility is giving marketing and comms déjà vu
Text version of this post: https://www.swordandthescript.com/2026/07/ai-visibility-marcom/
7 Aug 8min
Episode 157: What is public relations? Trust, credibility and third-party validation [special guest post]
Link to the text version of htis post, with links to the underlying assets: https://www.swordandthescript.com/2026/07/what-is-public-relations/ Note: This episode is based on a guest post by Alex Aus...
4 Aug 4min
Episode 156: 28 PR and B2B marketing statistics from studies published so far in 2026
Link to the text version of this episode, which in turn includes links to the studies cited: https://www.swordandthescript.com/2026/07/pr-and-b2b-marketing-statistics-2026/ Subcribe to the weekly bl...
21 Jul 10min
Episode 155: Gartner CMO spend survey shows marketing leaders have a third dilemma
Text version of this episode with links to the cited resources: https://www.swordandthescript.com/2026/06/gartner-cmo-trilemma/
14 Jul 5min
Episode 154: Legal, finance and procurement make for break B2B vendor deals
Text version of this post: https://www.swordandthescript.com/2026/06/legal-finance-procurement-b2b-marketing/
7 Jul 6min
