The B2B Marketing and PR podcast

The B2B Marketing and PR podcast

This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.

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Episoder(162)

Episode 153: WSJ’s “revenge of the publicists” article; practical considerations for B2B leaders

Episode 153: WSJ’s “revenge of the publicists” article; practical considerations for B2B leaders

Text version of this episode with links to the resources mentioned: https://www.swordandthescript.com/2026/06/revenge-of-the-publicists/

23 Jun 6min

Episode 152: The growing problem of "no comment" and how it lets others shape public opinion

Episode 152: The growing problem of "no comment" and how it lets others shape public opinion

Text version of this post with links to the cited resoruces: https://www.swordandthescript.com/2026/06/no-comment-perception/

16 Jun 6min

Episode 151: A seed to fix the growing public relations problem for AI companies

Episode 151: A seed to fix the growing public relations problem for AI companies

Text version of this post: https://www.swordandthescript.com/2026/06/public-relations-problem-ai/

9 Jun 11min

Episode 150: Does AI visibility provide PR with third-party validation?

Episode 150: Does AI visibility provide PR with third-party validation?

Text version of this post: https://www.swordandthescript.com/2026/05/ai-third-party-validation/

2 Jun 4min

Episode 149: Should PR accept an interview with a publication that has a small audience?

Episode 149: Should PR accept an interview with a publication that has a small audience?

Text version of this episode: https://www.swordandthescript.com/2026/05/interview-small-audience/

26 Mai 3min

Episode 148: How long does it take for B2B tech to close a deal – from first touch to deal-closed?

Episode 148: How long does it take for B2B tech to close a deal – from first touch to deal-closed?

Text version of this episode: https://www.swordandthescript.com/2026/05/b2b-tech-close-a-deal/

19 Mai 4min

Episode 147: The delay between gated content download and consumption

Episode 147: The delay between gated content download and consumption

Text version of this post with links to the underlying resources: https://www.swordandthescript.com/2026/04/gated-content-consumption/

8 Mai 9min

Episode 146: What journalists say about PR follow-up pitches

Episode 146: What journalists say about PR follow-up pitches

Text version of this post, with links to the cited resoruces: https://www.swordandthescript.com/2026/04/follow-up-pr-pitches/

5 Mai 9min

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